Journal of Islamic Marketing: Volume 7 Issue 2


Table of contents

The human capital and the obtainment of halal certification

Ahmad Rafiki, Kalsom Abdul Wahab

This paper aims to analyse the relationship between human capital and obtainment of halal certification.


The relationship between celebrities’ credibility and advertising effectiveness: The mediation role of religiosity

Ilham Hassan Fathelrahman Mansour, Dalia Mohammed Elzubier Diab

The purpose of this study is twofold, first, the study aimed at investigating the impact of celebrities’ credibility on advertising effectiveness by examining the celebrity…


The direct and indirect influences of locus of control on Jordanian parents’ communication patterns: Consumer socialization and cultural perspectives

Abdelhalim Al-Zu’bi

The purpose of this paper is to measure the direct and indirect influences of locus of control on the communication patterns of Jordanian Muslim parents in the marketplace…

Integration, assimilation or separation?: The implications for marketers of the Turkish Muslim consumers in The Netherlands

Hatice Kizgin

This paper aims to assess recent acculturation theory regarding the existence of two co-existent characteristics, the public and private. This has been focussed on the ethnic…


An exploration of students’ knowledge and understanding of Istihalah

Ishfaq Ahmed, Muhammad Musarrat Nawaz

The purpose of this study is to investigate the level of understanding of Muslim students about Istihalah. It compares the understanding of students of various departments about…

Unpacking the relationship between materialism, status consumption and attitude to debt: The role of Islamic religiosity

Volkan Yeniaras

The purpose of the study is to investigate how religiosity affects these relationships in Turkey where consumption is de-stigmatized among a new economic elite with strong ties to…

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Emerald Publishing Limited

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  • Prof Jonathan Wilson