Journal of Islamic Marketing: Volume 7 Issue 1


Table of contents

The advertising standardisation debate revisited: Implications of Islamic ethics on standardisation/localisation of advertising in Middle East Islamic States

Sarah Turnbull, Liza Howe-Walsh, Aisha Boulanouar

The purpose of this paper is to bridge the gap between previous examinations of advertising standardisation and consideration of Islamic ethics to develop a better understanding…


Religiosity moderates the relationship between ego-defensive function and attitude towards advertising

Shaizatulaqma Kamalul Ariffin, Ishak Ismail, Khairul Anuar Mohammad Shah

This paper aims to view the role of religiosity in moderating the relationship between ego-defensive function of Muslim consumers’ and attitude toward advertising of controversial…


Three decades of “repackaging” Islamic finance in international markets

Eddy S. Fang

This paper aims at retracing changing attitudes toward Islamic financial products in international markets over the past three decades, thereby providing an account of their…


The roles of mass media, word of mouth and subjective norm in family takaful purchase intention

Maizaitulaidawati Md Husin, Noraini Ismail, Asmak Ab Rahman

This paper aims to address the influence of mass media (MM) and word of mouth (WOM) on subjective norm (SN) and the intentions to purchase a family takaful scheme among Muslim…


Consumer knowledge and religious rulings on products: Young Muslim consumer’s perspective

Nazlida Muhamad, Vai Shiem Leong, Dick Mizerski

This study aims to provide insights on the influence of Muslim consumers’ knowledge on products subjected to contemporary fatwa ruling and their subsequent cognitive and…


Quality of lifestyle and luxury purchase inclinations from the perspectives of affluent Muslim consumers

Norizan M. Kassim, Mohamed M. Zain

This study aims to investigate the influence of quality of lifestyle (QoL) on affluent Muslim consumers that in turn influences their interests or inclinations, either towards…


Does Halal image strengthen consumer intention to patronize Halal stores?: Some insights from Malaysia

Norazah Mohd Suki, Abang Sulaiman Abang Salleh

The purpose of this study is to examine the influence of Halal image, attitude, subjective norm and perceived behavioural control on consumer behavioural intention to patronize…

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  • Prof Jonathan Wilson