Journal of Islamic Marketing: Volume 6 Issue 3


Table of contents

Perceived versus actual knowledge of alcohol and halal food among food technology undergraduate students in a Malaysian university

Anis Najiha Ahmad, Tajul A. Yang, Wan Nadiah Wan Abdullah

The purpose of this study is to evaluate the perceived knowledge of the general concept of halal food and actual knowledge of halal food principles with emphasis on alcohol…


Exploring implicit and explicit attitude toward saving at Islamic bank

Wahyu Tri Setyobudi, Sudarso Kaderi Wiryono, Reza Ashari Nasution, Mustika Sufiati Purwanegara

The purpose of this paper is to explore the implicit and explicit attitude toward Islamic bank and how it influences desire to saving at an Islamic bank. Although the Islamic bank…


“Sharia on a Plate?” A critical discourse analysis of halal food in two Norwegian newspapers

Paul Thomas, Amina Selimovic

This study aims to explore how two Norwegian national online newspapers, Dagbladet and Aftenposten, have framed halal food in the past 6 years (2008-2014), a period conflating…


Barriers and enablers in adopting of Halal warehousing

Abdul Hafaz Ngah, Yuserrie Zainuddin, Ramayah Thurasamy

This paper aims to identify the determinants of the adoption factors of Halal warehousing activities among Halal manufacturers in Malaysia. It is hoped that this work would…


Is there a market for Istihalah food product in Indonesia?: Knowledge, attitude and practices toward Istihalah among student in an Indonesian university

Aadam T. Aris, Wahidu Zzaman, Tajul A. Yang, K.V. Harivaindaran

This study aims to investigate the awareness of Muslim students regarding Istihalah in their daily life. The study was carried out to investigate attitude and awareness towards…

An extension of Aaker’s brand personality model from Islamic perspective: a conceptual study

Muhammad Ahmed, Muhammad Tahir Jan

The purpose of this paper is to browse literature based on Aaker’s brand personality modal and highlight criticism on it. Furthermore, the study proposes an Islamic brand…


Understanding trust & commitment of individual saving customers in Islamic banking: The role of ego involvement

Sik Sumaedi, Rosa P Juniarti, I Gede Mahatma Yuda Bakti

This paper aims to examine the relationship among trust, commitment and ego involvement and their impacts on word-of-mouth communication (WOM) for individual saving customers in…


Bringing Islamic tradition back to management development: A new Islamic Dawah based framework to foster workplace ethics

Muhammad Kashif, Ernest Cyril De Run, Mohsin Abdul Rehman, Hiram Ting

The purpose of this study is to understand the practice of Dawah among Muslims by discovering its perceived motives and benefits that can be replicated to organizational settings…

Cover of Journal of Islamic Marketing



Online date, start – end:


Copyright Holder:

Emerald Publishing Limited

Open Access:



  • Prof Jonathan Wilson