Journal of Islamic Marketing: Volume 6 Issue 2


Table of contents

Islamic challenges to advertising: a Saudi Arabian perspective

Akram Abdul Cader

The purpose of this study is to synthesize the existing research on Islam and advertising with the perspective of the Salafi authority of Saudi Arabia. This study is an…


Prodigality in Islamic lifestyle: a new scale development

hossein emari

– This study aims to propose a new construct – prodigality and develop a measurement scale to support the construct.

Antecedents of halal brand personality

Muhamad Fazil Ahmad

The purpose of this study is to create and manage halal brands as valuable business assets based on a proposed halal Brand Personality dimension in the micro-spectrum of halalan…


Investigation of psychological dimensions of trust on e-loyalty: A case of Saudi Arabia consumers

Afshan Azam

– The purpose of this paper is to integrate extant literature on psychological dimensions and trust to develop a model of consumer e-loyalty.


A review of the critical factors affecting Islamic market mechanisms in Malaysia

Md Arphan Ali, Muhammad Khalilur Rahman, Mahfuzur Rahman, Mohamed Albaity, Md Abdul Jalil

– The purpose of this paper is to explore the critical factors that influence Muslim consumers’ motivation towards the Islamic market mechanism.


Revealing factors hindering halal certification in East Kalimantan Indonesia

Sulistyo Prabowo, Azmawani Abd Rahman, Suhaimi Ab Rahman, Asnarulkhadi Abu Samah

This study aims to explore various factors that hamper halal certification in food service industries in East Kalimantan, Indonesia. World halal business as well as awareness in…

Cover of Journal of Islamic Marketing



Online date, start – end:


Copyright Holder:

Emerald Publishing Limited

Open Access:



  • Prof Jonathan Wilson