Table of contents
Controversial product advertisements in Lebanon: A study of Sunni-Shi’a sectarian disparities and similaritiesMaya F. Farah, Lamis El Samad
– The purpose of this paper is to examine the impact of religious sect on the Lebanese consumer’s perception of controversial product advertisements.
The aim of this study is to discover the critical success factors (CSFs) for the Halal supply chain management because this area is gaining recognition. Plus, the aim is to use…
The main aim of this paper is to identify whether certain consumers behave irrationally when it comes to select banking products. This paper builds on one of the most significant…
– The purpose of this paper is to measure the impact of the different religiosity dimensions on the attitude of Muslim youth towards fashion.
Branding in faith-based consumer markets, in which marketing practices, religion, and consumption intersect, is largely unexplored. The purpose of this paper is to investigate how…
– This study aims to identify the factors that influence Malaysian non-Muslim consumers’ perception towards buying halal food products.
The purpose of this paper is to add to the body of knowledge about attitude and intention to choose a Halal product. Despite the importance of the Halal cosmetic market for both…
Online date, start – end:2010
Copyright Holder:Emerald Publishing Limited
- Prof Jonathan Wilson