Journal of Islamic Marketing: Volume 6 Issue 1


Table of contents

Halal clusters

Marco Tieman

– The purpose of this study is to propose a halal cluster concept to better organise production and trade of halal food.


Controversial product advertisements in Lebanon: A study of Sunni-Shi’a sectarian disparities and similarities

Maya F. Farah, Lamis El Samad

– The purpose of this paper is to examine the impact of religious sect on the Lebanese consumer’s perception of controversial product advertisements.


Halal supply chain critical success factors: a literature review

Mohamed Syazwan Ab Talib, Abu Bakar Abdul Hamid, Mohd Hafiz Zulfakar

The aim of this study is to discover the critical success factors (CSFs) for the Halal supply chain management because this area is gaining recognition. Plus, the aim is to use…


Credit cards preferences of Islamic and conventional credit card

Nuradli Ridzwan Shah Mohd Dali, Shumaila Yousafzai, Hanifah Abdul Hamid

The main aim of this paper is to identify whether certain consumers behave irrationally when it comes to select banking products. This paper builds on one of the most significant…


The influence of religiosity on Egyptian Muslim youths’ attitude towards fashion

Dalia Abdelrahman Farrag, Mohammed Hassan

– The purpose of this paper is to measure the impact of the different religiosity dimensions on the attitude of Muslim youth towards fashion.


Building holistic brands: an exploratory study of Halal cosmetics

Isabelle Aoun, Laurent Tournois

Branding in faith-based consumer markets, in which marketing practices, religion, and consumption intersect, is largely unexplored. The purpose of this paper is to investigate how…


Non-Muslim consumers’ perception toward purchasing halal food products in Malaysia

Ahasanul Haque, Abdullah Sarwar, Farzana Yasmin, Arun Kumar Tarofder, Mirza Ahsanul Hossain

– This study aims to identify the factors that influence Malaysian non-Muslim consumers’ perception towards buying halal food products.


Consumers and Halal cosmetic products: knowledge, religiosity, attitude and intention

Azmawani Abd Rahman, Ebrahim Asrarhaghighi, Suhaimi Ab Rahman

The purpose of this paper is to add to the body of knowledge about attitude and intention to choose a Halal product. Despite the importance of the Halal cosmetic market for both…

Cover of Journal of Islamic Marketing



Online date, start – end:


Copyright Holder:

Emerald Publishing Limited

Open Access:



  • Prof Jonathan Wilson