Table of contents
The purpose of this paper is to examine the influence of atmospherics on in-store behaviour among Malay Muslim shoppers in Malaysia. The effect of age on shopping behaviour is…
The purpose of this paper is to analyze the challenges and opportunities of the luxury market in Iran as an Islamic country. The focus is on religion as a factor that can make…
Does celebrity credibility influence Muslim and non-Muslim consumers’ attitudes toward brands and purchase intention?Norazah Mohd Suki
This study aims to distinguish between Muslim and non-Muslim consumers regarding celebrity influence on brands and purchase intention, and assess the relative importance of…
– This paper aims to determine whether family structure influences decision-making styles (DMSs) of Iranian couples.
This paper aims to highlight the significance of partnership among stakeholders as a marketing strategy for Islamic spiritual tourism. Partnership as a marketing strategy is…
Theory of Islamic consumer behaviour: An empirical study of consumer behaviour of Islamic mortgage in MalaysiaHanudin Amin, Abdul-Rahim Abdul-Rahman, Dzuljastri Abdul Razak
The purpose of this study is to propose a theory of Islamic consumer behaviour to explain the factors that influence the Islamic mortgage industry. Although previous works have…
Investigating Iranian female Muslim consumer impulse buying behaviour used as a form of retail therapyShahnaz Nayebzadeh, Maryam Jalaly
– The purpose of this paper is to evaluate the nature of emotion, self-esteem and life satisfaction tendencies amongst Iranian Muslim consumers when making impulse purchases.
Online date, start – end:2010
Copyright Holder:Emerald Publishing Limited
- Prof Jonathan Wilson