Journal of Islamic Marketing: Volume 5 Issue 2


Table of contents

The mediating effect of mood on in-store behaviour among Muslim shoppers

Syuhaily Osman, Fon Sim Ong, Md Nor Othman, Kok Wei Khong

The purpose of this paper is to examine the influence of atmospherics on in-store behaviour among Malay Muslim shoppers in Malaysia. The effect of age on shopping behaviour is…


An analysis of Muslims’ luxury market in Iran: Challenges and opportunities

Bahar Teimourpour, Kambiz Heidarzadeh Hanzaee

The purpose of this paper is to analyze the challenges and opportunities of the luxury market in Iran as an Islamic country. The focus is on religion as a factor that can make…


Does religiosity impact Moroccan Muslim women’s clothing choice?

Catherine Bachleda, Nicolas Hamelin, Oumaima Benachour

– The purpose of this paper is to explore whether religiosity impacts the clothing style Moroccan Muslim women choose to wear in the public setting.


Does celebrity credibility influence Muslim and non-Muslim consumers’ attitudes toward brands and purchase intention?

Norazah Mohd Suki

This study aims to distinguish between Muslim and non-Muslim consumers regarding celebrity influence on brands and purchase intention, and assess the relative importance of…


Family structure and decision making styles among Iranian couples

Fereshteh Lotfizadeh, Kambiz Heidarzadeh Hanzaee

– This paper aims to determine whether family structure influences decision-making styles (DMSs) of Iranian couples.

The significance of partnership as a marketing strategy for Islamic spiritual tourism

Farooq Muhammad Haq

This paper aims to highlight the significance of partnership among stakeholders as a marketing strategy for Islamic spiritual tourism. Partnership as a marketing strategy is…


Theory of Islamic consumer behaviour: An empirical study of consumer behaviour of Islamic mortgage in Malaysia

Hanudin Amin, Abdul-Rahim Abdul-Rahman, Dzuljastri Abdul Razak

The purpose of this study is to propose a theory of Islamic consumer behaviour to explain the factors that influence the Islamic mortgage industry. Although previous works have…


Investigating Iranian female Muslim consumer impulse buying behaviour used as a form of retail therapy

Shahnaz Nayebzadeh, Maryam Jalaly

– The purpose of this paper is to evaluate the nature of emotion, self-esteem and life satisfaction tendencies amongst Iranian Muslim consumers when making impulse purchases.

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Emerald Publishing Limited

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  • Prof Jonathan Wilson