Journal of Islamic Marketing: Volume 5 Issue 1


Table of contents

Islamic marketing as macromarketing

Djavlonbek Kadirov

– The purpose of the article is to propose and develop a distinct perspective in Islamic marketing research through fusing the Islamic paradigm and the macromarketing theory.


Muslim values and market value: a sociological perspective

Jason Dean

– The paper aims to study the consequences of the development of Islamic marketing on the social construction of Muslim religious identities.


On corporate social responsibility and Islamic marketing

Paul Sergius Koku, Selen Savas

The purpose of this study is to examine the concept of corporate social responsibility (CSR) and explore its connection to Islamic marketing with the view of providing the basis…


Factors influencing voting intentions for Egyptian parliament elections 2011

Dalia Abdel Rahman Farrag, Hamed Shamma

This study measures to what extent different factors including Islamic religious beliefs influenced Egyptian's voting behavior intentions in the last parliament elections, given…


Saudi telecom: an example of accelerated internationalization

Lyn Suzanne Amine, Golam Mostafa Khan

A new case study of accelerated internationalization (AI) shows that in only two years, Saudi telecom (STC) entered markets across the Middle East, Asia, and Africa. Managerial…

Using rational and emotional appeals in online advertisements for Muslim customers

Mehdi Behboudi, Hossein Vazifehdoust, Kobra Najafi, Mina Najafi

– The purpose of this study is to verify the factors affecting the use of emotional and rational appeals in online advertising among Muslim customers in Iran.


The impact of corporate social responsibility on customer satisfaction and corporate reputation in automotive industry: Evidence from Iran

Kambiz Heidarzadeh Hanzaee, Mona Sadeghian

This study aims to evaluate the impact of the most important dimensions of corporate social responsibility (CSR) as a part of social marketing (SM) according to the current…


Influence of religiosity on retail salespeople's ethical perceptions: the case in Iran

Masoud Karami, Omid Olfati, Alan J. Dubinsky

– The main purpose of this research was to investigate whether there is a relationship between religiosity and ethical behavior of salespeople.

Cover of Journal of Islamic Marketing



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Emerald Publishing Limited

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  • Prof Jonathan Wilson