Journal of Islamic Marketing: Volume 4 Issue 2


Table of contents

Structural equation modeling (SEM) based trust analysis of Muslim consumers in the collective religion affiliation model in e‐commerce

Afshan Azam, Fu Qiang, Syed Ali Abbas, Muhammad Ibrahim Abdullah

The purpose of this paper is to develop, test and argue in support of the parsimonious, yet explanatory, collectivistic religion affiliated trust model in e‐commerce.


Branding Islamic studies: exploratory study in the Middle East

Maha Mourad, Hatem El Karanshawy

The purpose of this paper is to enhance the academic understanding of the perception of brand dimensions in the Islamic Higher Education Institutions (IHEIs) and explore the…


Evaluating the influences of religiosity and product involvement level on the consumers

Salman Yousaf, Muhammad Shaukat Malik

The purpose of this paper is to understand the connection between the degree of religiosity and the product involvement level in determining the various constructs of consumer…


Cultivating export market oriented behavior in halal marketing: Addressing the issues and challenges in going global

Asmat‐Nizam Abdul‐Talib, Ili‐Salsabila Abd‐Razak

The purpose of this paper is to highlight the development of global halal marketing by assessing its current status, challenges and issues within and measures taken to improve it…


Religiosity and Muslim consumers' decision‐making process in a non‐Muslim society

Mohammed Abdur Razzaque, Sadia Nosheen Chaudhry

The purpose of this research is to empirically investigate the impact of religious commitment of Muslim consumers in a non‐Muslim country on their purchase decision‐making process…


Cricket as a vehicle for community cohesion: building bridges with British Muslims

Mazia Yassim

The purpose of this paper is to review practices and research within the social change and community cohesion disciplines with a view to applying them in the context of British…

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Emerald Publishing Limited

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  • Prof Jonathan Wilson