Journal of Islamic Marketing: Volume 4 Issue 1


Table of contents

Islamic marketing – a challenger to the classical marketing canon?

Jonathan A.J. Wilson, John Grant

The purpose of this paper is to debate what (if anything) is Islamic marketing? And link developments in this field to the wider marketing paradigm.


Crescent marketing, Muslim geographies and brand Islam: Reflections from the JIMA Senior Advisory Board

Jonathan A.J. Wilson, Russell W. Belk, Gary J. Bamossy, Özlem Sandikci, Hermawan Kartajaya, Rana Sobh, Jonathan Liu, Linda Scott

The purpose of this paper is to bring together the thoughts and opinions of key members of the Journal of Islamic Marketing's (JIMA) Editorial Team, regarding the recently branded…


Communicating social and religious values through visual arts in the aftermath of a revolution: Historical and contemporary analogies

Sara Hamed, Noha El‐Bassiouny

The aim of this paper is to identify the different values that were communicated through the visuals of the Egyptian revolution of January 25th, 2011 with reflections on those…


The meanings, rituals and consumption patterns of Holy Feast and New Year in Turkey: Urban vs rural

Sumeyra Duman Kurt, Ozge Ozgen

The purpose of this paper is to investigate and compare the meanings, rituals, and the celebration context related to Holy Feasts and New Year, to determine consumption patterns…

Brand trust: implications from consumer doubts in the Egyptian mobile phone market

Hisham Hamid Hawass

The purpose of this study is to explore the relationship between brand trust and consumer doubts towards new products in the Egyptian mobile phone market. The study controls for…


Examining the effect of TV advertising appeals on brand attitudes and advertising efforts in Iran

Davood Feiz, Meysam Fakharyan, Mohammad Reza Jalilvand, Marzieh Hashemi

In recent years, increasing competition in communicational network of Iran has led to attracting more attention to marketing and particularly, advertising activities. The aim of…

Cover of Journal of Islamic Marketing



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Emerald Publishing Limited

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  • Prof Jonathan Wilson