Journal of Islamic Marketing: Volume 3 Issue 3


Table of contents

Looking at Islamic marketing, branding and Muslim consumer behaviour beyond the 7P's: The call for supportive course content and more P's please

Jonathan Wilson

The purpose of this paper is to document a reflective commentary on observations concerning the phenomenon of researching and practicing Islamic marketing, in the absence of…


Principles in halal supply chain management

Marco Tieman, Jack G.A.J. van der Vorst, Maznah Che Ghazali

The purpose of this paper is to introduce a new framework to optimise the design of halal food supply chains, called the “Halal Supply Chain Model”. In this research the main…


Muslim attitude and awareness towards Istihalah

Aadam T. Aris, Norhaznee M. Nor, Noor A. Febrianto, K.V. Harivaindaran, Tajul A. Yang

The purpose of this study is to investigate the attitude and awareness towards Istihalah of Muslim Malaysian students in Universiti Sains Malaysia, Penang. This study aims to…


Materialism in young consumers: An investigation of family communication patterns and parental mediation practices in Egypt

Hagar Adib, Noha El‐Bassiouny

In the current highly commercialized environment, youth materialism is believed to be elevating. Given the adverse effects of materialism on society in general and on young…

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Emerald Publishing Limited

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  • Prof Jonathan Wilson