Journal of Islamic Marketing: Volume 3 Issue 1


Table of contents

The new wave of transformational Islamic marketing: Reflections and definitions

Jonathan A.J. Wilson

The purpose of this paper is two‐fold: first, to reflect on the subject discipline of Islamic marketing and connecting activities in the Journal of Islamic Marketing. And, second…


The effect of word of mouth on inbound tourists' decision for traveling to Islamic destinations (the case of Isfahan as a tourist destination in Iran)

Mohamad Reza Jalilvand, Neda Samiei

Word of mouth (WOM) is becoming recognized as an important form of promotion and an important source of information influencing consumer's attitudes and purchase behavior. WOM is…


Islamic marketing: insights from a critical perspective

Aliakbar Jafari

The purpose of this paper is to encourage a critical dialogue within the realm of Journal of Islamic Marketing. It invites marketing scholars and practitioners working on various…


Non‐Muslim consumers' understanding of Halal principles in Malaysia

Golnaz Rezai, Zainalabidin Mohamed, Mad Nasir Shamsudin

The aim of this paper is to determine the factors that most likely influence non‐Muslims' understanding of Halal principles in a country where almost 60 percent of the population…


Restaurant managers' perspectives on halal certification

Sharifah Zannierah Syed Marzuki, Collin Michael Hall, Paul William Ballantine

The purpose of this paper is to investigate the attitudes of restaurant managers toward halal certification.


Clients' perception towards JAKIM service quality in Halal certification

Baizuri Badruldin, Zainalabidin Mohamed, Juwaidah Sharifuddin, Golnaz Rezai, Amin Mahir Abdullah, Ismail Abd Latif, Mohd. Ghazali Mohayidin

The aim of this study is to examine the level service quality from the perspective of food manufacturers. Malaysia is gearing towards becoming a major player in the world Halal


Globality and intentionality attribution of animosity: An insight into the consumer boycotts in the Muslim dominant markets

Ili‐Salsabila Abd‐Razak, Asmat‐Nizam Abdul‐Talib

The purpose of this paper is to highlight the globality and intentionality aspects of consumer boycotts among the Muslim dominant markets around the world through the consumer…


The influence of religion on Islamic mobile phone banking services adoption

Susan Sun, Tiong Goh, Kim‐Shyan Fam, Yang Xue, Yang Xue

The purpose of this paper is to explore the effects religious affiliation and commitment have on Southeast Asian young adults' intention to adopt Islamic mobile phone banking.

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Emerald Publishing Limited

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  • Prof Jonathan Wilson