Journal of Islamic Marketing: Volume 2 Issue 3


Table of contents - Special Issue: Exploring Islamic markets and Muslim consumers: selected papers from the inaugural Global Islamic Marketing Conference, UAE, 2011

Service quality and customer satisfaction in the banking sector: A comparative study of conventional and Islamic banks in Pakistan

Hayat Muhammad Awan, Khuram Shahzad Bukhari, Anam Iqbal

The purpose of this paper is to investigate the service quality and its relationship to customer satisfaction among the customers of conventional banks and Islamic banks. A…


The effect of national culture on service provision within Takaful industry: A comparative study in Kuwait and Egypt

Salman Alajmi, Charles Dennis, Yasser Altayab

The purpose of this paper is to investigate the effect of national culture in terms of power distance and uncertainty avoidance on service provision in terms of information flow…


Researching Islamic marketing: past and future perspectives

Özlem Sandıkcı

The purpose of this paper is to explore the reasons underlying the recent interest on Islamic marketing, discusses past research on the topic and offers a future research…


Barriers to adoption of Islamic banking in Pakistan

Irfan Butt, Nausherwan Saleem, Hassan Ahmed, Muzammil Altaf, Khawaja Jaffer, Jawad Mahmood

The purpose of this paper is to report the findings of a pilot study conducted in Pakistan, about the barriers perceived by users and non‐users of Islamic banking when selecting…


UAE consumer concerns about halal products

John Ireland, Soha Abdollah Rajabzadeh

Recent reports indicate that UAE Muslim consumers desire halal certification because they are concerned about the halal status of their purchases. However, to date, research on…


The phenomenon of immigrants' consumer behavior: Immigrants' value differences and similarities: a home versus host comparison

Hatice Kizgin

The purpose of this paper is to generate knowledge to understand individuals migrating from a non‐Western to a Western country and fill the gap of their attitude and behavior.

Antecedents of ostentatious consumption in Kuwait

Hernan E. Riquelme, Rosa E. Rios, Nadia Al‐Sharhan

The purpose of this paper is to improve our understanding of status‐oriented Muslim consumers in Kuwait. More specifically, to study how personality traits such as materialism…

The impact of culture on luxury consumption behaviour among Iranian consumers

Bahar Teimourpour, Kambiz Heidarzadeh Hanzaee

Consumer behavior will become more heterogeneous because of cultural differences. This phenomenon makes it increasingly important to understand values of national cultures and…

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Emerald Publishing Limited

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  • Prof Jonathan Wilson