Journal of Islamic Marketing: Volume 2 Issue 2


Table of contents

Consumption of functional food model for Malay Muslims in Malaysia

Siti Hasnah Hassan

The purpose of this paper is to reveal and understand the consumption of functional food model for Malay Muslim consumers in Malaysia. The paper presents a new framework to…


Domains of privacy and hospitality in Arab Gulf homes

Rana Sobh, Russell Belk

The purpose of this paper is to report findings of an ethnographic study of homes in the Arab Gulf country of Qatar. The authors' analysis and contribution focuses on resolving…


Halal certification: implication for marketers in UAE

Shambavi Rajagopal, Sitalakshmi Ramanan, Ramanan Visvanathan, Subhadra Satapathy

The purpose of this paper is to introduce Halal certification as a new marketing paradigm which marketers can use to differentiate their products and services in the current…


From segments and lifestyles to communities‐light: Identifying Islamic sub‐cultures in The Netherlands

Marco Mossinkoff, Charlotte Corstanje

The ethnic marketing field has long recognized the need to address specific needs and tastes of ethnic minorities in traditionally Western‐dominant societies. However, it has done…

Consumers' perception on Islamic home financing: Empirical evidences on Bai Bithaman Ajil (BBA) and diminishing partnership (DP) modes of financing in Malaysia

Dzuljastri Abdul Razak, Fauziah, Taib

The purpose of this paper is to examine customers' perception on two modes of home financing namely Bai Bithaman Ajil (BBA), debt‐based financing, and diminishing partnership…


Natural market segments: religion and identity – the case of “zongos” in Ghana

Paul Sergius Koku

“Zongos” are a part of the urban phenomena in Ghana that have escaped critical social inquiry. The purpose of this paper is three fold. It seeks insight into the reasons zongos…


The application of Halal in supply chain management: in‐depth interviews

Marco Tieman

The paper aims to describe the basic requirements of Halal food supply chains in order to ensure the integrity of Halal food at the point of consumption, which is an obligation…

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Emerald Publishing Limited

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  • Prof Jonathan Wilson