Journal of Islamic Marketing: Volume 15 Issue 2

Attitude, repurchase intention and brand loyalty toward halal cosmetics

Khalil Hussain, Muhammad Shahzeb Fayyaz, Amjad Shamim, Amir Zaib Abbasi, Sana Jawed Malik, Muhammad Farrukh Abid

This study aims to investigate consumer brand loyalty toward halal cosmetics using the theory of planned behavior through repurchase intention, which is primarily relying on the…

Analysis of the impulsive buyer behavior: empirical evidences from Azerbaijan

Emiliya Ahmadova, Ayan Nabiyeva

The purpose of the current exploratory study is to provide a more comprehensive understanding of the essence of impulse buying and postulate the drivers behind it for Azerbaijani…

Use of emerging social media platforms in reshaping the UAE Islamic banks’ promotional strategies

Abid Mahmood Muhammad, Mohamed Bilal Basha, Gail AlHafidh

This paper aims to investigate customer attitude towards the use of emerging social media platforms (SMPs) for promotional activities by United Arab Emirates (UAE)-based Islamic…

Religiosity and purchase intention: an Islamic apparel brand personality perspective

Rana M. Zaki, Reham I. Elseidi

The aim of this research is to explore how religiosity (RG) could influence the Islamic apparel brand personality (IABP) dimensions, and to determine the degree to which IABP…

Tayyiban in halal food production: a systematic literature review

Hawwa Abdul Mokti, Nor Azzah Kamri, Mohd Abd Wahab Fatoni Mohd Balwi

The purpose of this study is to examine and review tayyiban indicators in the context of halal food production. In Islam, food produced or manufactured must be halal and tayyiban…

Forging customer satisfaction through commitment-trust factors in financial insurance services: moderating role of corporate image

Oussama Saoula, Muhammad Farrukh Abid, Munawar Javed Ahmad, Amjad Shamim, Ataul Karim Patwary, Maha Mohammed Yusr

It is widely evident that trust and commitment are important pillars for strengthening the relationship between financial service firms and their customers. However, it has not…

Antecedents of viewers’ watch behavior toward YouTube videos: evidence from the most populous Muslim-majority country

Keni Keni, Nicholas Wilson, Ai Ping Teoh

This study aims to determine the impact of attitude toward content creators, subjective norm and perceived content quality in affecting people’s intention and behavior to watch…

Do consumers need halal label? Evidence from small and medium enterprises segment in a major Muslim environment

Sahat Aditua Fandhitya Silalahi

This present study aims to investigate the mediating effect of halal label perceived importance (HPI) on buying intention (BI) of small and medium enterprises (SME) food products…

Impulsive purchase behaviour of Z generation of Muslim women on TikTok shop: the application of S-O-R framework

Yudha Dwi Nugraha, Suliyanto  , Rezi Muhamad Taufik Permana, Azib  , Deno Hadiarti

The purpose of this study is to investigate the impulsive purchase of Generation Z of Muslim women on TikTok Shop. The primary attention in this stimulation investigation drives…

Instrument validation of the consumers’ religio-spiritual insights in context of advertising during religious festivals

Junaid Ansari, Syed Irfan Hyder

This paper aims to understand the religio-spiritual insights of the consumers and investigate their relationship with the consumers’ attitude towards advertising and its…

Analysis on the determinant of millennials’ zakat payment through digital platform in Indonesia: a multinomial logistic approach

Irfan Syauqi Beik, Laily Dwi Arsyianti, Novita Permatasari

Digital technology has been widely applied in zakat collection. Millennials, who are now dominating the productive phase and at their peak carrier path, are the potential target…

A bibliometric and visualization analysis of Islamic fund management research

Maizaitulaidawati Md Husin, Shahab Aziz, Mehwish Iqbal

This paper aims to provide bibliometric data from previously published research in Islamic fund management. Several categories, such as the most influential authors, the keywords…

SMEs’ intangible resources and their effects on export performance: a study on Malaysian halal F&B sector

Nur Rosdiatul Husna Ahmad-Fauzi, Norsafinas Md Saad

The growing demand for halal products has attracted small and large companies looking to secure their market share in the lucrative global halal market. However, it is difficult…

The effect of Islamic attributes, destination image, scepticism, perceived value and halal awareness on the intention to engage in Muslim-friendly travel

Rokhima Rostiani, Asri Sekar Mawar Firdausi, Hilya Mudrika Arini, Yun Prihantina Mulyani, Tri Mulyani Sunarharum

This study aims to empirically test the influence of pull factors on the intention to engage in Muslim-friendly travel. This study proposes a distinct path between Islamic…

Investigating LOHAS for Muslim customers segment: does Islamic religiosity matter?

Ali Mursid

The growing number of Muslim consumers pursuing a lifestyle of health and sustainability (LOHAS) under the conditions of the COVID-19 pandemic is interesting to assess; however…