Journal of Islamic Marketing: Volume 14 Issue 8


Table of contents

Determinants of choice behaviour of Islamic investment products in Malaysia

Hanudin Amin, Dwi Suhartanto, Muhammad Ali, Mohd Fahmi Ghazali, Rizal Hamid, Dzuljastri Abdul Razak

In spite of the increasing number of Islamic banks offering Islamic investment products, there is, as yet, little academic research on this topic and the consumer acceptance of…

Measurement invariance across gender for the CSR as a promotional tool for halal certified companies in Malaysia

Haruna Babatunde Jaiyeoba, Moha Asri Abdullah, Shahoriyer Hossain

This study uses second-order measurement invariance analysis to investigate the perspective of gender divide on whether corporate social responsibility (CSR) can serve as a…

Four decades of hijab research: knowledge structure, thematic evolution and collaborative networks

Mohamed M. Mostafa

This study aims to explore the hijab research impactful authors, influential journals, collaboration networks and emerging trends. In addition, keyword co-occurrence techniques…


Ramadan effect and indices movement estimation: a case study from eight Arab countries

Dania Al-Najjar, Hamzeh F. Assous, Hazem Al-Najjar, Nadia Al-Rousan

This study aims to investigate the Ramadan effect anomaly on the stock markets’ indices and estimate the movement of these indices in the light of the phenomenon.

The impact of brand familiarity, perceived trust and attitude on investors’ decision-making in Islamic stock market

Maizaitulaidawati Md Husin, Shahab Aziz, Tariq Bhatti

This paper aims to investigate the influence of investors’ attitudes on their decision-making. Two subjective perception factors, brand familiarity and perceived trust, were…

Understanding the subjective realties of social proof and usability for mobile banking adoption: using triangulation of qualitative methods

Abdulrahman Saqer Alenizi

The existing technology adoption model (TAM) has ignored the importance of social proof of credibility such as risk, security and privacy. Also, this study aims to provide…

Can Arab-origin brands go global? An exploratory study

Dalia Abdel Rahman Farrag, Sahar Raafat Abu Gharara

The purpose of this exploratory paper is to investigate and understand the most important factors that influence Arab-origin brands to go global and to appear in brand valuation…

Psychological needs as underlying forces of halal food purchase intention

Sumera Syed, Fauziah Sh Ahmad, Syed Rashid Hussain Shah

During the past two decades, a tremendous increase in the trend of purchasing and consuming halal food has been witnessed both among Muslims and non-Muslims. However, the research…

Food shopping during the COVID-19 pandemic: an exploratory study in four Near Eastern countries

Tarek Ben Hassen, Hamid El Bilali, Mohammad Sadegh Allahyari

During a pandemic, risk and uncertainty are the most important factors affecting consumer behavior. Near Eastern marketplaces are undergoing dramatic change during the COVID-19…

Building halal industry in Indonesia: the role of electronic word of mouth to strengthen the halal brand image

Fachrurazi Fachrurazi, Sahat Aditua Fandhitya Silalahi, Hariyadi Hariyadi, Achmad Muchaddam Fahham

This present study aims to investigate the effect of electronic word of mouth (e-WoM) behavior in Muslim social media on building a halal brand image (HBI) and its influence on…


Exploring the relationship between intellectual capital and maqasid sharia-based performance: the moderating role of sharia governance

Prasojo Prasojo, Winwin Yadiati, Tettet Fitrijanti, Memed Sueb

The purpose of this study is to examine the relationship between intellectual capital, sharia governance and Islamic bank performance based on the maqasid sharia index, as well as…

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Emerald Publishing Limited

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  • Prof Jonathan Wilson