Journal of Islamic Marketing: Volume 14 Issue 7


Table of contents

Do fear and perceived knowledge of Covid-19 drive sustainable consumption behaviour in Muslims? The mediating role of religiosity

Aysha Batool, Rizwan Shabbir, Muhammad Abrar, Ahmad Raza Bilal

This research aims to investigate the impact of fear and perceived knowledge (PK) of Covid-19 on the sustainable consumption behaviour (SCB) of Muslim consumers and to test the…

Measuring halal logistics implementation

Aries Susanty, Nia Budi Puspitasari, Silviannisa Silviannisa, Sumunar Jati

This study aims to identify the suitable indicators and their scale for measuring the level of logistic halal implementation and then develops the measurement system based on…

Examining youths’ intention to use social media networks for understanding zakat online campaigns that use creative animation

Norbayah Mohd Suki, Norazah Mohd Suki, Muhammad Faiz Hussin Shokri

Muslims are obliged to make a contribution to the less fortunate through zakat, which is one of the means of wealth distribution. However, very few studies have investigated the…

Knowledge diffusion of halal food research: a main path analysis

Abderahman Rejeb, Karim Rejeb, Suhaiza Zailani, Yasanur Kayikci

Halal food (HF) has received significant attention from scholars and practitioners. However, no studies have explored the distinct role played by HF literature as part of…

The moderating role of perceived behavioral control in predicting Muslim tourists’ halal tourism intention: a developing country perspective

Nasrin Akter, Shahedul Hasan

Halal tourism despite its increasing contributions toward the global tourism industry, remains a nascent field of research, in particular, investigations that explore the drivers…


Can religiosity alter luxury and counterfeit consumption? An empirical study in an emerging market

Aya Kasber, Noha El-Bassiouny, Sara Hamed

The purpose of this study is to describe the effect of religiosity on luxury and counterfeit purchase intentions and to determine the role of consumer ethics in the context of…

Determinant factor of crowdfunders’ behavior in using crowdfunding waqf model in Indonesia: two competing models

Masrizal , Raditya Sukmana, Budi Trianto, Annisa Masruri Zaimsyah

The potential of waqf is so great in Indonesia but has not been optimized. This paper aims to offer a model for waqf institutions to adopt financial technology for developing…


Modeling cryptocurrency investment decision: evidence from Islamic emerging market

Nitiyatharishini Veerasingam, Ai Ping Teoh

Digital currency investment has emerged as a result of global transformation toward technology-driven human lives. In Asia, Malaysia as an Islamic country is one of the early…


Integrating trust with extended UTAUT model: a study on Islamic banking customers’ m-banking adoption in the Maldives

Ubais Parayil Iqbal, Sobhith Mathew Jose, Muhammad Tahir

This study aims to focus on delineating the drivers of intention to adopt mobile banking (m-banking) and its actual use among Islamic banking customers by extending the UTAUT2…


Customer sentiment analysis and prediction of halal restaurants using machine learning approaches

Md Shamim Hossain, Mst Farjana Rahman, Md Kutub Uddin, Md Kamal Hossain

There is a strong prerequisite for organizations to analyze customer review behavior to evaluate the competitive business environment. The purpose of this study is to analyze and…

Effect of knowledge, social and religious factors effecting the intention of Muslims in Pakistan to receive COVID-19 vaccination: mediating role of attitude towards COVID-19 vaccination

Sadia Aziz, Muhammad Abdullah Khan Niazi, Usman Ghani

This study aims to empirically examine the knowledge, social and religious factors effecting the intention to receive COVID-19 vaccination while considering the mediating role of…

Cover of Journal of Islamic Marketing



Online date, start – end:


Copyright Holder:

Emerald Publishing Limited

Open Access:



  • Prof Jonathan Wilson