Journal of Islamic Marketing: Volume 14 Issue 2


Table of contents

Corporate social responsibility as an effective promotional tool for the Malaysian halal certified companies in the era of Covid-19

Haruna Babatunde Jaiyeoba, Shahoriyer Hossain, Hamzah Mohd Salleh, Amal A.M. Elgharbawy

This paper aims to intend to ascertain whether corporate social responsibility (CSR) can serve as an effective promotional tool for the Malaysian halal certified companies in the…

Understanding Muslim’s switching from cash to m-payments: based on push-pull-mooring framework

Rizaldi Yusfiarto, Sunarsih Sunarsih, Darmawan Darmawan

The purpose of this study is to explore a theoretical model using the push-pull-mooring framework which adopts both direct and moderating effects, in relation to building…

Exploring the relationships between Islam, some personal values, environmental concern, and electric vehicle purchase intention: the case of Saudi Arabia

Fethi Klabi, Faiz Binzafrah

Today, the global market for “clean” vehicles is generating double-digit growth annually. However, in most emerging or Islamic countries, sales of such cars remain at a very low…


Beyond the triple bottom line: Prosperity, People, Planet, and Prophet in Islamic banking

M. Luthfi Hamidi, Andrew C. Worthington

This paper aims to extend the existing triple bottom line framework (Prosperity, People and Planet [so-called 3Ps]) with a new dimension, namely, Prophet, to reflect Islamic…

Does the country’s religion affect the financial performance of conventional and Islamic banks? Comparative study in the international framework

Achraf Haddad

The purpose of this study is to compare the impact of religion on the financial performance of conventional and Islamic banks in the framework of stakeholders’ theory.

Islamic banking and customer satisfaction in Pakistan: evidence from internal and external customers

Syed Tehseen Jawaid, Aamir Hussain Siddiqui, Rabia Kanwal, Hareem Fatima

This study aims to find the determinants of internal and external customer satisfaction of Islamic banks of Pakistan through service quality indicators that are assurance…

Does mosque location matter? Mosque and Islamic shops in the European context

Mohamed El Boujjoufi, Ahmed Mustafa, Jacques Teller

Mosques influence the surrounding neighborhoods’ demographic patterns and motivate investors to establish new businesses and commercial activities. This study aims to explore the…

Islamic apparel brand personality model

Rana M. Zaki, Amr Kheir El Din, Reham I. Elseidi

The Islamic modest fashion industry is growing rapidly and becoming more competitive within an increasing number of brands available in the market. Based on this reason, both…

Meat consumers and Islamic scholars’ understanding of humane slaughter, and effects of pre-slaughter stunning on meat purchasing decisions in Ghana

Richard Badu, Moses Teye, Richard Kwasi Bannor, Fuseini Awal

This paper aims to seek the understanding and opinion of meat consumers and Islamic scholars in Ghana, on preslaughter stunning of livestock, and its effects on meat patronage by…

Exploring pro-environmental behavior in Azerbaijan: an extended value-belief-norm approach

Ulkar Trautwein, Javid Babazade, Stefan Trautwein, Jörg Lindenmeier

This paper aims to explore pro-environmental behavior (PEB) in Azerbaijan. Therefore, the authors used value-belief-norm (VBN) theory, extended by the construct of social norms…

Understanding non-Muslims’ reluctance to halal food: a systematic review

Mohd Anuar Ramli, Muhamad Afiq Abd Razak, Mohamad Hasif Jaafar

To tap into the global market, it is important to evaluate and predict the trends of the acceptance of non-Muslims towards halal food products. This review paper aimed to evaluate…

How do religiosity and acculturation to the global consumer culture drive the perceived value of luxury? A study in Kuwait

Nermain Al-Issa, Nathalie Dens

This study aims to understand the impact of religiosity and acculturation to the global consumer culture (AGCC) on Muslims’ perception of luxury values. Prior results on the…

Effects of intrinsic and extrinsic religiosity on value-expressive and social-adjustive attitude functions towards product

Sinan Çavuşoĝlu, Bülent Demirağ, Yakup Durmaz, Gökhan Tutuş

This research aims to find out whether intrinsic and extrinsic religiosity affect product attitude functions (value-expressive, social-adjustive).

Challenges to obtain halal certification among restaurants in northeast Thailand

Wannasiri Wannasupchue, Siti Fatimah Mohamad, Farah Adibah Che Ishak, Ungku Fatimah Ungku Zainal Abidin

This study aims to explore the challenges of getting halal certification for restaurants in north-eastern Thailand.

Empowerment of SME’s sustainability in halal cosmetics’ ecosystem by diagnosing growth constraints

Adlin Masood, Aisyah Zaidi

This study aims to identify and examine the growth constraints of the halal cosmetics ecosystem in which SMEs are operating in, with special focus on the situation in Malaysia.

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Emerald Publishing Limited

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  • Prof Jonathan Wilson