Journal of Islamic Marketing: Volume 13 Issue 6


Table of contents

The moderating role of gender and religiosity on the EMA model: an Indonesian Muslim pilgrim perspective

Yudha Dwi Nugraha, Yulia Arisnani Widyaningsih

This paper aims to investigate the relationship between expectations of umrah visit, the two dimensions of motivation for umrah visit and attitude toward umrah visit using…

Celebrity transgression and consumers’ forgiveness: does religiosity matter?

Anwar Sadat Shimul, Matthew Barber, Mohammad Ishmam Abedin

This paper aims to examine the role of religiosity on consumers’ forgiveness when celebrities get involved in transgression. The celebrity’s reaction and its impact on…

Factors affecting intention to adopt halal practices: case study of Indonesian small and medium enterprises

Sahat Aditua Fandhitya Silalahi, Fachrurazi Fachrurazi, Achmad Muchaddam Fahham

This study aims to investigate the effect of religiosity, government support, consumer demand, the expectation for higher revenue and competition intensity on Indonesian…

Integrative review of Islamic marketing

Syed Adil Shah, Maqsood Hussain Bhutto, Sarwar M. Azhar

The purpose of this study is to integrate and synthesize the Islamic marketing literature, understand the phenomenon and related concepts and provide suggestions for…

A decade of research on Muslim entrepreneurship

Yusuf Hassan

The purpose of this study is two-fold. First, it proposes a definition of Muslim entrepreneurship and second, it synthesizes existing literature on Muslim entrepreneurship…

Can opinion leaders through Instagram influence organic food purchase behaviour in Saudi Arabia?

Ahlam Ibrahim Al-Harbi, Nada Saleh Badawi

This study aims to investigate the influence of online opinion leadership and opinion seeking the intention to purchase and purchase behaviour of organic food in Saudi Arabia.

The role of knowledge, trust, and religiosity in explaining the online cash waqf amongst Muslim millennials

Rahmatina Awaliah Kasri, Syafira Rizma Chaerunnisa

This study aims to determine the role of knowledge, trust and religiosity in influencing the intention to donate cash waqf online among Muslim millennials in Indonesia.


Ethical consideration of Islamic banks in Pakistan: an empirical analysis

Fatima Khaleel, Pervez Zamurrad Janjua, Mumtaz Ahmed

The purpose of this paper is threefold. First, it assesses communicated (information disclosed in annual reports and websites) ethical values of Islamic banks (IBs) by…

Muslim millennial’s purchase intention of halal-certified cosmetics and pharmaceutical products: the mediating effect of attitude

Hanif Adinugroho Widyanto, Imaduena Aesa Tibela Sitohang

This paper aims to investigate the antecedents of Muslim millennial’s purchase intention for halal-certified cosmetics and pharmaceutical products by expanding the theory…


Brand hate and retaliation in Muslim consumers: does offensive advertising matter?

Uzma Noor, Mahnaz Mansoor, Sajeela Rabbani

This study aims to investigate the generation of negative emotions and behavior in Muslim consumers from their attitude toward offensive advertising. Mediation of brand…

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  • Prof Jonathan Wilson