Journal of Islamic Marketing: Volume 13 Issue 3


Table of contents

Evaluating negative attitudes of the students and shoppers towards halal cosmetics products

Mohammad Mominul Islam

This study aims to reveal how consumers and shoppers are negative toward alcohol, animal fat, producers and certification issues concerned with halal cosmetics products.


Non-Muslim consumers’ intention to purchase halal food products in Malaysia

Yong Hion Lim, Suddin Lada, Rahat Ullah, Azaze-Azizi Abdul Adis

This study aims to identify the intention to purchase Halal food products amongst non-Muslim consumers in Malaysia, moderated by the acculturation effect.


Muslim tourists’ intention to book on Airbnb: the moderating role of gender

Tosin Tiamiyu, Farzana Quoquab, Jihad Mohammad

The purpose of this study is to investigate the impact of reputation on perceived value towards Muslim tourists’ booking intention on Airbnb, particularly from the Malaysian…

Customer participation, value co-creation and customer loyalty: evidence from Umrah travel agencies in Indonesia

Ali Mursid, Cedric Hsi-Jui Wu

This study aims to elucidate customer participation and value co-creation in enhancing customer loyalty in the context of Umrah travelers. First, it identifies the antecedents of…


“Do knowledge, perceived usefulness of halal label and religiosity affect attitude and intention to buy halal-labeled detergent?”

Talita Leoni Rizkitysha, Arga Hananto

Despite the high research interest regarding Halal products, most studies on Halal products focused on food and cosmetics. This study aims to examine the factors that affect the…


Strengthening consumers’ halal buying behaviour: role of attitude, religiosity and personal norm

Md. Kashedul Wahab Tuhin, Mahadi Hasan Miraz, Md. Mamun Habib, Md. Mahbub Alam

This study aims to determine direct and indirect ways of strengthening consumer’s halal buying behaviour. For this, the researchers explore the role of religiosity and consumers’…


Factors influencing customer switching behavior in Islamic banks: evidence from Kuwait

Sherif Ghamry, Hamed M. Shamma

With increasing competition, Islamic banks in Kuwait are currently facing difficulties in retaining their customers as customers now have the option to switch from one bank to…


Shariah board, web-based information and branding of Islamic financial institutions

Ishfaq Ahmed, Ahmad Usman, Waqas Farooq, Muhammad Usman

With the advent of technology and internet banking, the role and value of bank’s websites have increased. Additionally, the Islamic banking boom has also increased the role of…

Drivers of intention to use Murabaha financing: religiosity as moderator

Naqeeb Ullah Atal, Mohammad Iranmanesh, Fathyah Hashim, Behzad Foroughi

The purpose of this paper is to investigate the determinants of Muslims’ attitude and intention towards Murabaha financing by considering religiosity as a moderator.


An exploratory treatise on the ethnocentric tendencies of Emirati Gen Z consumers

Rajasekhara Mouly Potluri, Sophia Johnson, Premila Koppalakrishnan

The purpose of this paper is to explore the ethnocentric tendencies of Emirati Gen Z consumers and to provide empirical evidence on how demographic variables (gender and…

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Emerald Publishing Limited

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  • Prof Jonathan Wilson