Journal of Islamic Marketing: Volume 13 Issue 2


Table of contents

Retirement saving behavior: evidence from UAE

Sara Osama Alkhawaja, Mohamed Albaity

This study aims to examine the effect of future time perspective (FTP), financial risk tolerance (FRT) and knowledge of financial planning for retirement (KFPR) on retirement…

Role of halal literacy and religiosity in buying intention of halal branded food products in India

Adil Khan, Mohd Yasir Arafat, Mohammad Khalid Azam

This study aims to investigate the influence of religiosity (intrinsic and extrinsic) and halal literacy on the intention of Muslim consumers to purchase halal branded food…


Halal food export and Malaysia’s potential: the applicability of the gravity theory of trade

Md. Yunus Ali, Puteri Zahrah Aminan Abdul Ghaffar, Shahriar Kabir, Sa'adiah Munir

The gravity theory of trade explains the potential for trade between nations, but its application to trade in halal food has been questioned by previous studies. This study aims…

Does country governance and bank productivity Nexus matters?

Fakarudin Kamarudin, Nazratul Aina Mohamad Anwar, Annuar Md. Nassir, Fadzlan Sufian, Khar Mang Tan, Hafezali Iqbal Hussain

This study aims to examine the impact of country governance and other potential bank-specific characteristics and macroeconomic condition determinants on bank productivity in the…

Integrating trust, religiosity and image into technology acceptance model: the case of the Islamic philanthropy in Indonesia

Hardius Usman, Dipa Mulia, Chairy Chairy, Nucke Widowati

The purpose of this study is to propose an extended model of technology acceptance model (TAM) in the use of financial technology (Fintech) in the context of Islamic philanthropy…


Intention to use mobile banking services: an Islamic banking customers’ perspective from Sri Lanka

Sabraz Nawaz Samsudeen, Gunapalan Selvaratnam, Ahamed Hilmy Hayathu Mohamed

This paper aims to identify the determinants of the intention to use mobile banking services among Islamic Banking customers in Sri Lanka. The study was carried out based on the…


Halal food purchase intention of Muslim students in Spain: testing the moderating effect of need-for-cognition

Mahir Pradana, Aditya Wardhana, Nurafni Rubiyanti, Syahputra Syahputra, Dian Gita Utami

This paper aims to investigate the purchase intention of halal food products in Spain, from the perspective of Muslim students.

Understanding spiritual journey to hajj: Ghana and Uzbekistan perspectives

Alexander Preko, Azizbek Allaberganov, Iddrisu Mohammed, Martins Albert, Robert Amponsah

This study aims to explore the country-specific understanding of Hajj, its experience and challenges between the pilgrims of Ghana and Uzbekistan.

Buy Muslim-made first – does halal consciousness affect Muslims’ intention to purchase?

Siti Hasnah Hassan, Norizan Mat Saad, Tajul Ariffin Masron, Siti Insyirah Ali

Buy Muslim’s First campaign started with the primary aim of urging the Muslim community to be more vigilant about halal or Shariah-compliant products, leading to a number of…


Exploring the motives behind the purchase of western imported food products. A phenomenological study from a Muslim-dominated region

Syed Faheem Hasan Bukhari, Frances M. Woodside, Rumman Hassan, Saima Hussain, Sara Khurram

The usage and preference of western imported food in a Muslim-majority state signifies its importance and relevance in a specific culture. However, the inclination and preference…

Demographic determinants of charity donors and its implication for cash waqf institutions in Malaysia

Abidullah Khan, Muhammad Hakimi Mohd. Shafiai, Muhammad Shaique, Shabeer Khan

The purpose of this study is to identify the demographic groups that can be targeted for donations by the cash waqf institutions for their marketing campaigns in Malaysia.

Is the Sharia supervisory board a friend or an enemy of Islamic banks?

Ibtissem Baklouti

This paper is an empirical study of the effect of the characteristics of the Sharia supervisory board (SSB) on the financial performance of Islamic banks.

A moderating role of halal brand awareness to purchase decision making

Erny Rachmawati, Suliyanto , Agus Suroso

The purpose of this study is to determine the relationship between product knowledge and product involvement with purchase decision-making. In addition, this study also determines…

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Emerald Publishing Limited

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  • Prof Jonathan Wilson