Journal of Islamic Marketing: Volume 13 Issue 11


Table of contents

Let’s get acquainted: an empirical study on takaful customer-service provider relationships from Saudi Arabian perspectives

Ismah Osman, Mohsin Abdur Rehman, Sajid Mohy Ul Din, Ghazal Shams, Khurram Aziz

This study aims to examine a proposed model based on a combination of relationship marketing and service quality dimensions as a significant predictor of corporate image. More…

An alternative source of collagen for Muslim consumers: halal and environmental concerns

Jarita Duasa, Afifah Muhamad Husin, Mohamed Asmy Mohd Thas Thaker, Maya Puspa Rahman

The sources of collagens and gelatins are recently being questioned because it sourced from porcine or non-halal slaughtered animals. There are also concerns regarding the…

Modelling halal restaurant’s brand image and customer’s revisit intention

Yunia Wardi, Okki Trinanda, Abror Abror

Limited research has investigated the antecedents of halal restaurant’s brand image and its consequence to customer’s revisit intention empirically. This study aims to fill this…


Impact of Muslim decision-making style and religiosity on intention to purchasing certified halal food

Hardius Usman, Chairy Chairy, Nucke Widowati Kusumo Projo

The purpose of this paper is to: build Muslim consumer decision-making style (MCDMS); analyze the influence of the consumer decision-making style on Muslim behavior to buy halal…


Satisfaction of Pakistan’s Islamic banking system during the COVID-19 pandemic Logistic model-based identification of the determinants to improve customer

Majed Alharthi, Imran Hanif, Hafeez Ur Rehman, Hawazen Alamoudi

This study aims to explore the potential determinants of customers’ satisfaction with the Islamic banking system and highlights the fact that both internal and external factors…

The influence of attitude functions on Muslim consumer attitude towards social media advertising: a case of bubble tea

Shaizatulaqma Kamalul Ariffin, Nur Qistina Ihsannuddin, Ainul Mohsein Abdul Mohsin

The purpose of this paper is to examine the relationship between attitude functions and attitude towards social media advertising. Additionally, this study also examines the…


Predicting customers’ acceptance towards Islamic home financing using DTPB theory

Imran Mehboob Shaikh, Fawad Mehboob Shaikh, Kamaruzaman Noordin

The purpose of this paper is to determine the factors that may influence customers’ acceptance of Islamic home financing and identify the possible moderator, which may be relevant…

Selection of Islamic banking in a multicultural context: the role of gender and religion

Suzanna ElMassah, Heba Abou-El-Sood

As the popularity of Islamic banking and financial instruments continues to rise globally, a recurring empirical question is what specifically makes consumers choose Islamic…

Moderating the role of religiosity on potential customer intention to deal with Islamic banks in Oman

Majda Ayoub Juma Alzadjal, Mohd Fauzi Abu-Hussin, Maizaitulaidawati Md Husin, Mohd Yahya Mohd Hussin

The purpose of this paper is to explore the direct effect of classical predictors of an individual’s behaviour, namely, attitude, subjective norms (SN) and perceived behavioural…

Is Islamic brand attitudes influence Thai Muslims’ buying behavioural intentions: a quantitative analysis using smart-PLS

Phattharatharaporn Singkheeprapha, Zulfiqar Ali Jumani, Sasiwemon Sukhabot

In southeast Asia, international companies are growing to serve customers with multiple faiths. This study aims to focus on Thailand and it is one of Southeast Asia’s nations and…

Islamic religiosity and ethical intentions of Islamic bank managers: rethinking theory of planned behaviour

Sarminah Samad, Muhammad Kashif, Shanika Wijeneyake, Michela Mingione

The primary aim of this study is to investigate how Islamic religiosity shapes the ethical attitude of customer relationship managers while predicting their behaviours.

Modelling Muslims’ revisit intention of non-halal certified restaurants in Malaysia

Firdaus Firdaus Halimi, Serge Gabarre, Samar Rahi, Jassim Ahmad Al-Gasawneh, Abdul Hafaz Ngah

The purpose of this paper is to extend the theory of planned behaviour (TPB) to identify the factors influencing Muslim customers’ intention to revisit non-halal certified…


Thematic analysis of hijab fashion from Muslim clothing retailers perspective

Siti Hasnah Hassan, Husna Ara

The desire to find a new look of expressing the Muslim identity in society has led to a renewal of Muslim women’s interest in fashion. This allows fashion players to make trendy…

Foreign tourist satisfaction, commitment and revisit intention: exploring the effect of environmental turbulence in the Arab region

Abdul Raheem Jasim Mohammed, Mohd Salehuddin Mohd Zahari, Mohd Hafiz Hanafiah, Abdul Rais Abdul Rahman

This paper aims to investigate the relationships between travel satisfaction, commitment and revisits intention among the UAE international tourists as well as the moderating…

COVID-19 cause-related campaigns and consumers’ purchase intention: does religiosity matter?

Youssef Chetioui, Hind Lebdaoui

This paper aims to propose and test a theoretical framework in which attitude towards COVID-19 cause-related campaigns mediates the effects of identification with the cause…

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  • Prof Jonathan Wilson