Journal of Islamic Marketing: Volume 12 Issue 9


Table of contents

Online purchase intention of halal cosmetics: S-O-R framework application

Chandra Suparno

The purpose of this study is to investigate the relationships among individual religiosity, shopping value, attitude and online purchase intention in the context of halal


The role of government in promoting Halal logistics: a systematic literature review

Mohamed Syazwan Ab Talib, Li Li Pang, Abdul Hafaz Ngah

The purpose of this paper is to identify the roles of government in promoting halal logistics.


The determinants of opening account with Islamic banks

Shuvro Sen, Neel Antara, Shusmita Sen

The Islamic banking system is not very primordial, but recently it is getting popular. Now it becomes a prominent topic to investigate what are the reasons behind it and how it…

The effect of halal supply chain management on halal integrity assurance for the food industry in Malaysia

Yusaini Hisham Mohamed, Abdul Rahman Abdul Rahim, Azanizawati Ma'aram

The purpose of this study is to outline the results of the empirical testing in the field of halal food supply chain and halal integrity assurance (HIA), as well as to provide a…


Muslims and non-Muslims intention to hold Shariah-compliant credit cards: a SmartPLS approach

Zaimy Johana Johan, Mohd Zainee Hussain, Rohani Mohd, Badrul Hisham Kamaruddin

The purpose of this paper is to examine the relationship between attitude, subjective norm, perceived behavioural control, religiosity, knowledge and Shariah-compliance with…


The intention of religious leaders to use Islamic banking services: the case of Indonesia

Nasitotul Janah, Fahmi Medias, Eko Kurniasih Pratiwi

The purpose of this study is to ascertain the factors that influence the use of Islamic banking (IB) services by religious leaders in Indonesia using the theory of reasoned…

Looking into the Islamic banking sector in Palestine: do religious values influence active social media engagement behavior?

Mahmoud Yasin, Lucia Porcu, Francisco Liébana-Cabanillas

The purpose of this paper is to investigate how religious values of Islamic banking users influence their active social media engagement behavior (SMEB), when exposed to online…

Promoting consumer loyalty and resilience to negative information through brand identity sub-components: an empirical investigation in the luxury electronics goods

Azim Zarei, Davood Feiz, Hadi Moradi

The strategic importance of brand identity management has been emphasized in the brand management literature, but studies that examine brand identity sub-components effects on…

An evaluation of social media advertising for Muslim millennial parents

Dessy Kurnia Sari, Suziana Suziana, Donard Games

This paper aims to investigate the effects of informativeness, entertainment and credibility of social media on the perceived value of advertising for Muslim millennial parents…


An analysis of customer satisfaction on employee professionalism: a comparison between Islamic and conventional banks in Malaysia

Ainatul Aqilah Kamarudin, Salina Kassim

This paper aims to make a comparative analysis about the level of customer satisfaction on employee professionalism between Islamic and conventional banks in Malaysia. It also…

Loyalty formation and its impact on financial performance of Islamic banks – evidence from Indonesia

Ayu Fusva, David Dean, Dwi Suhartanto, Moch. Edman Syarief, Agus Zainul Arifin, Tintin Suhaeni, Wahyu Rafdinal

This paper aims to examine loyalty formation, including service quality, perceived value, image and satisfaction as determinants, and their effect on the financial performance of…

The chain effects of service innovation components on the building blocks of tourism destination loyalty: the moderating role of religiosity

Cheng Boon Liat, S.R. Nikhashemi, Michael M. Dent

Having Middle Eastern tourism industry as the context, this study aims to examine the impact of the four main dimensions within service innovation (i.e. product, process…


A systematic review of halal supply chain research: to where shall we go?

Nurul Indarti, Andy Susilo Lukito-Budi, Azmi Muhammad Islam

This study aims to explore existing study trends in the halal supply chain (HSC) field as an extension of supply chain studies. Upon examining multiple journal ranks and citation…

Factor affecting competitive advantage of real estate developers in Indonesia

I Putu Gede Sukaatmadja

This study aims to test and explain the implementation of the green marketing mix (GMM) strategy, based on an environmental orientation (EO) in increasing the competitive…

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  • Prof Jonathan Wilson