Journal of Islamic Marketing: Volume 12 Issue 8


Table of contents

Halal food credence: do the Malaysian non-Muslim consumers hesitate?

Mas Wahyu Wibowo, Dudi Permana, Ali Hanafiah, Fauziah Sh Ahmad, Hiram Ting

The purpose of this paper is to introduce the variable of halal food knowledge (HFK) into the theory of planned behavior framework to investigate Malaysian non-Muslim consumers’…

Mediated and moderated model of the willingness to pay for halal transportation

Abdul Hafaz Ngah, Serge Gabarre, Bilal Eneizan, Nabihah Asri

This paper aims to identify the factors of willingness to pay for halal transportation among Muslim consumers in Malaysia by extending the theory of planned behaviour with…

A study of intention to save in Islamic banks: the perspective of Muslim students

Peni Nugraheni, Faizah Novi Widyani

Islamic banking provides financial products and services to fulfill the transaction needs of Muslim consumers, and Muslim students are potential consumers who can support the…

Determinants of purchase intention of halal cosmetic products among Generation Y consumers

Nasreen Khan, Abdullah Sarwar, Booi Chen Tan

Halal cosmetic products are considered as innovation and revolution in the cosmetic industry as they offer high-quality products that follow the halal compliance and meet the…


Impact of consumer ethnocentrism and animosity on brand image and brand loyalty through product judgment

Naveed Iqbal Chaudhry, Sajawal ali Mughal, Javed Iqbal Chaudhry, Usman Tariq Bhatti

This study aims to check the impact of consumer ethnocentrism (CE) and animosity on brand image (BI) and brand loyalty (BL) of Indian made cosmetic products in Pakistan and to…

An integrated model of brand experience and brand love for halal brands: survey of halal fast food consumers in Malaysia

Adil Khan, Abdul Saboor Mohammad, Shahaliza Muhammad

This study aims to develop, propose and test an integrated framework of brand love and brand experience in the context of halal industry. Particularly, this study investigates the…


Does religiosity matter for customer loyalty? Evidence from halal cosmetics

Dwi Suhartanto, David Dean, Ira Siti Sarah, Raditha Hapsari, Fatya Alty Amalia, Tintin Suhaeni

This paper aims to assess customer loyalty towards halal cosmetics using three integrated loyalty routes of product quality, emotional attachment and religious determinants.


Conceptualising a framework linking halal supply chain management with sustainability: an India centric study

Abid Haleem, Mohd Imran Khan, Shahbaz Khan

Halal supply chain management (HSCM) is an emerging business and research area; there is a need to motivate researchers towards exploring the links between HSCM and sustainable…

The determinants of Muslim travellers’ intention to visit non-Islamic countries: a halal tourism implication

Hendy Mustiko Aji, Istyakara Muslichah, Cahyo Seftyono

Many non-Islamic countries are approaching halal tourism as the tourism strategy. However, studies examining Muslims’ attitudes and intentions to visit non-Islamic countries…


Halal standard implementation in food manufacturing SMEs: its drivers and impact on performance

Ida Giyanti, Anita Indrasari, Wahyudi Sutopo, Eko Liquiddanu

The purpose of this paper is to investigate the drivers of the depth of halal standard implementation in the halal-certified food manufacturing small- and medium-sized enterprises…


Halal-labeled food shopping behavior: the role of spirituality, image, trust, and satisfaction

Muhammad Muflih, Juliana Juliana

This paper aims to estimate the influence of spirituality on halal-labeled food shopping behavior both directly and through the mediating roles of image, trust and satisfaction.


Integrated reporting and performance: a cross-country comparison of GCC Islamic and conventional banks

Amina Buallay, Ammar Abdulla Al Hawaj, Allam Hamdan

In the Gulf Cooperative Council (GCC) countries, the integrated reporting (IR) concept has attracted considerable attention from banks. In as much as IR is not a legal requirement…

Migration (Hijra) to Islamic bank based on push–pull–mooring theory: a services marketing mix perspective

Sri Rahayu Hijrah Hati, Gita Gayatri, Kenny Devita Indraswari

This study aims to examine the interactive effect of the push factor from the conventional bank, the pull factor from the Islamic bank and the internal mooring factor of the…

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  • Prof Jonathan Wilson