Journal of Islamic Marketing: Volume 12 Issue 7


Table of contents

Drivers of Ar-Rahnu (pawn) acceptance: Malaysian evidence

Hassanudin Mohd Thas Thaker, Ahmad Khaliq, Mohamed Asmy Bin Mohd Thas Thaker, Anwar Bin Allah Pitchay, K. Chandra Sakaran

The purpose of this paper is to examine the factor persuading the acceptance of Islamic pawn broking (Ar-Rahnu) among Islamic bank customers.

Does beauty have a price? The impact of a conceptualization of beauty on the price placebo effect in Turkey compared to New Zealand

Djavlonbek Kadirov, Charleen Raju, Ahmet Bardakcı, Nazan Madak, Mohammad Saud Khan

Marketers of beauty products capitalize on consumers’ perception of beauty to enact a price placebo effect through setting high prices to insinuate a superior performing product…

Educational perspective on interreligious relations among Muslims, Christians and Kaharingan adherents in Central Kalimantan, Indonesia

Abdul Qodir

This paper aims to investigate how do Muslims, Christians and Kaharingan adherents conduct interreligious relations among them in their everyday lives in Central Kalimantan; why…

Improving the satisfaction and loyalty of BPJS healthcare in Indonesia: a Sharia perspective

Alifah Ratnawati, Widiyanto bin Mislan Cokrohadisumarto, Noor Kholis

The purpose of this study is to analyze how to improve the satisfaction and loyalty of Badan Penyelenggara Jaminan Sosial Kesehatan (BPJS) health patients in Indonesia based on…

Investigating the antecedents of halal brand product purchase intention: an empirical investigation

Afzaal Ali, Mehkar Sherwani, Adnan Ali, Zeeshan Ali, Mariam Sherwani

This paper aims to apply the concept of traditional branding constructs, i.e. brand image, brand perceived quality, brand satisfaction, brand trust and brand loyalty to a less…


The antecedents of Muslim customers’ intention to invest in an Islamic bank’s term deposits: evidence from a Muslim majority country

Sri Rahayu Hijrah Hati, Sigit Sulistiyo Wibowo, Anya Safira

The purpose of this study is to examine the impacts of product knowledge, perceived quality, perceived risk and perceived value on customers’ intention to invest in Islamic Banks…


Segmenting, targeting and positioning in Islamic marketing

Mohammad Mominul Islam

This study aims to conceptualize the basic Islamic marketing (IM) process according to Shari’ah, addressing some of the queries raised by scholars on halal and marketing.

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  • Prof Jonathan Wilson