Journal of Islamic Marketing: Volume 12 Issue 6


Table of contents

Shaping the consumers’ attitudes towards Halal food products in Turkey

Mahmut Selami Akın, Abdullah Okumuş

The study aims to examine the consumers’ attitudes toward halal food products based on tripartite model. Regarding this, the effect of halal food awareness, perceived risk and…


The role of customer intimacy in increasing Islamic bank customer loyalty in using e-banking and m-banking

Dipa Mulia, Hardius Usman, Novia Budi Parwanto

The purposes of this study are to develop an extended technology acceptance model (TAM) model by adding customer intimacy, perceived risk, trust and Sharia compliance as external…


Leadership and followers’ organizational citizenship behaviour from the Islamic perspective (OCBIP)

Morteza Hendijani Fard, Azade Asadi Damavandi, Ali Mahdilouytazehkandi, Meysam Asharin

This paper aims to examine the relationship between four leadership approaches (i.e. transactional leadership, transformational leadership, entrepreneurial leadership and…

Identifying halal logistics constraints in Brunei Darussalam

Mohamed Syazwan Ab Talib

Despite the thriving global halal industry and logistics’ vital role in the halal supply chain, knowledge and research on halal logistics remain limited, particularly in Brunei…

Identifying the influence of the Halal logo on Muslim consumers’ attitudes using fMRI technology

Osama Sam Al-Kwifi, Hamid Mahmood Hamid Gelaidan, Abdulla Hamad M. A. Fetais

Halal markets are rapidly growing in terms of market size and global coverage; therefore, there is a critical demand to have a deeper understanding of the consumption behavior of…

The effects of subjective norm and knowledge about riba on intention to use e-money in Indonesia

Hendy Mustiko Aji, Izra Berakon, Alex Fahrur Riza

Prior studies in the context of electronic money have examined the effect of social pressure [subjective norm (SN)] on usage intention, but the results are found inconclusive…


Determinants of Muslim travellers Halal food consumption attitude and behavioural intentions

Mohd Hafiz Hanafiah, Nurul Alia Aqilah Hamdan

The demand for Muslim friendly tourism industry has been gaining momentum from the increasing number of Muslim travellers globally. This paper aims to examine the role of…


Managing corporate brand behavioural integrity: a case of alleged violation of Halal certification

Muhammad Mohsin Butt, Kok Wei Khong, Muhammad Alam

This study aims to establish the psychometric properties of behavioural integrity scale at an organizational level from external stakeholders’ perspective and its subsequent…

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  • Prof Jonathan Wilson