Journal of Islamic Marketing: Volume 12 Issue 5


Table of contents

Halal meat production in Pakistan: status and prospects

Habibullah Magsi, Abid Ali Randhawa, Atta Hussain Shah

The purpose of this paper is to explore halal meat production potential and export potential in Pakistan. Following this, the paper is to both stimulate the business and encourage…

The application of the theory of reasoned action on services of Islamic rural banks in Indonesia

Ihsan Effendi, Miftahuddin Murad, Ahmad Rafiki, Mitra Musika Lubis

The Islamic rural banks have the potential to grow in Indonesia. It is important to learn and study the consumer behaviors toward the Islamic rural banks’ services to plan for…

Halal food marketing: an evaluation of UK halal standards

Awal Fuseini, Phil Hadley, Toby Knowles

Because of the economic significance of the Halal meat market, many food business operators have started trading in Halal meat products. Some businesses rely solely on the…

Promoting Islamic financial ecosystem to improve halal industry performance in Indonesia: a demand and supply analysis

Setiawan Budi Utomo, Ratih Sekaryuni, Agus Widarjono, Achmad Tohirin, Heri Sudarsono

The purpose of this study is to identify and explore the role of Islamic financing in supporting development of halal industry in Indonesia.


A literature review and classification of the studies on “halal” in Islamic business journals (2010-2018)

Tamer Baran

The purpose of this paper is to review the literature on halal research and conduct a content analysis of the same for the purpose of classification, as well as providing a…

Operational definition for doubtful activities (Shubuhat) based on Islamic finance perspective

Essia Ries Ahmed, Sofri Bin Yahya, Harashid Haron, Djafar Henni Mohamed

The purpose of this paper is to give another perspective on the definition of doubtful activities (Shubuhat) in the context of Islamic finance activities.

Halal certification for tourism marketing: the attributes and attitudes of food operators in Indonesia

Norliza Katuk, Ku Ruhana Ku-Mahamud, Kalsom Kayat, Mohd. Noor Abdul Hamid, Nur Haryani Zakaria, Ayi Purbasari

Halal tourism is a subset of tourism activities geared towards Muslim which are aligned with the Islamic principles. As a response to this, many food operators have realised the…


Islamic banking selection criteria: a multi-ethnic perspective

Noradilah Abdul Hadi, Mohd Rizal Muwazir

The purpose of this paper is to examine selection factors among multi-ethnic customers in Malaysian Islamic banking industry. The information is important to reinforce the…

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  • Prof Jonathan Wilson