Journal of Islamic Marketing: Volume 12 Issue 3


Table of contents - Special Issue: Coronavirus: impact and implications in Muslim markets

Guest Editors: Noha M. El-Bassiouny, Wafa El Garah, Hadeer Hammad, Marina Schmitz

Panic buying or preparedness? The effect of information, anxiety and resilience on stockpiling by Muslim consumers during the COVID-19 pandemic

Claire Eloise Sherman, Damien Arthur, Justin Thomas

The purpose of this study is to examine the causes of consumer stockpiling by Muslim consumers during the coronavirus (COVID-19) pandemic. Specifically, this paper examines…


Digital zakāh campaign in time of Covid-19 pandemic in Indonesia: a netnographic study

Fahmi Ali Hudaefi, Irfan Syauqi Beik

Despite the COVID-19 recession, the collection of zakat (almsgiving) managed by the National Board of Zakat Republic of Indonesia (BAZNAS RI) has increased, especially during…


Why do Muslims engage in adaptive worship behavior during the pandemic? The role of protection motives and religiosity

Rokhima Rostiani, Jein Sriana Toyib, Siti Khoiriyah

This study aims to investigate whether the protection motivation theory (PMT) and religiosity can explain the intention of at-home worship adaptive behavior during the COVID-19…

Implementing ‘cleanliness is half of faith’ in re-designing tourists, experiences and salvaging the hotel industry in Malaysia during COVID-19 pandemic

Maheen Iqbal Awan, Amjad Shamim, Jiseon Ahn

In the prevailing COVID-19 pandemic, organizations now are expected to serve customers who are highly conscious of safety and sanitation. Among others, the hospitality industry is…


The effect of fake news in marketing halal food: a moderating role of religiosity

Zazli Lily Wisker

This study aims to explore how consumers process and respond to fake news on halal food in a Muslim-majority country. The study hypothesises that fake news that violates one’s…


Fundraising campaigns via social media platforms for mitigating the impacts of the COVID-19 epidemic

Saeed Awadh Bin-Nashwan, Meshari Al-Daihani

The rapid outbreak of coronavirus 2019 (COVID-19) has triggered unprecedented restrictions on not only human movement but also a wide sphere of economic activities, disrupting…


Online hijab purchase intention: the influence of the Coronavirus outbreak

Eli Sumarliah, Safeer Ullah Khan, Ikram Ullah Khan

This paper aims to explore the effects of the Coronavirus outbreak and the subjective norm and attitude on shopper’s intentions to purchase Hijab online. It hypothesises the…


The challenge of online privacy preservation in Muslim-majority countries during the COVID-19 pandemic

Dina El-Bassiouny, Noha El-Bassiouny

E-learning has become a predominant platform for education as a result of the COVID-19 pandemic. Yet, privacy issues have emerged from online learning that posed challenges on the…


Replacing exams with research papers: chronicles of a higher education institution (HEI) amidst COVID-19 pandemic

Noha El-Bassiouny, Ehab K.A. Mohamed

Exam administration during the COVID-19 pandemic represents a challenge for most schools. This paper aims to document the experience of a business school in a developing country…

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Emerald Publishing Limited

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  • Prof Jonathan Wilson