Journal of Islamic Marketing: Volume 11 Issue 6


Table of contents

Scale of religiosity for Muslims: an exploratory study

Shoaib Ul-Haq, Irfan Butt, Zeeshan Ahmed, Faris Turki Al-Said

Islam plays a powerful symbolic and cultural role in the constitution of consumer preferences, especially in Muslim countries. To quantitatively study this role in the…

Innovation diffusion theory and customers’ behavioral intention for Islamic credit card: Implications for awareness and satisfaction

Dariyoush Jamshidi, Fazlollah Kazemi

One of the main challenge when launching new banking services is to overcome resistance to change so as to accelerate market acceptance. This is the case of an Islamic…

Halal brand personality and brand loyalty among millennial modest fashion consumers in Malaysia

Muhamad Izzuddin Zainudin, Faridah Haji Hasan, Abdul Kadir Othman

The growing competition in Malaysia’s modest fashion industry has proven to be the main challenge for the business to stay relevant in the market. Based on this reason, it…


Awareness of purchasing halal food among non-Muslim consumers: An explorative study with reference to Cape Town of South Africa

Abdalla Mohamed Bashir

The purpose of this paper is to identify and investigate the awareness level of non-Muslim consumers to purchasing halal food products. Research on the non-Muslim…


Innovation in the takaful industry: a strategy to expand the takaful market in Indonesia

Peni Nugraheni, Rifqi Muhammad

This study aims to identify and describe possible innovations available to the takaful industry in Indonesia by considering demographic characteristics and geographical…


Antecedents of SMEs’ satisfaction and loyalty towards Islamic microfinance: Evidence from Central Java, Indonesia

Wahibur Rokhman, Muhamad Abduh

The purpose of this paper is to examine factors influencing the level of satisfaction of Islamic microfinance customers and their loyalty toward their patronized…

The impact of religious salience on purchase intentions: evidence from the UAE

Catherine Nickerson, Anup Menon Nandialath

The purpose of this paper is to explore the role of religious salience on consumer purchase intentions in the multicultural environment of the UAE, more specifically on…

Comparative study of the Islamic interbank benchmark verses conversional rates

Issam Tlemsani

The purpose of this study is to evaluate the Islamic Interbank Benchmark Rate (IIBR) and investigate its relationship to conventional benchmark rates.

Driving customer loyalty in the Malaysian fast food industry: The role of halal logo, trust and perceived reputation

Farzana Quoquab, Nur Zulaikha Mohamed Sadom, Jihad Mohammad

Although the importance of halal logo in determining purchase intention has been recognized in the marketing literature, there is a dearth of study that has examined the…


Green purchase intention: A conceptual model of factors influencing green purchase of Iranian consumers

Alireza Naalchi Kashi

The purpose of this study is to focus on what factors and variables affect the consumers’ intention to purchase green products and lead them to prefer green ecologic…


Mobile banking adoption in Islamic banks: Integrating TAM model and religiosity-intention model

Dwi Suhartanto, David Dean, Tuan Ahmad Tuan Ismail, Ratna Sundari

This paper aims to examine mobile banking adoption in Islamic banks by integrating technology adoption model (TAM) and Religiosity-Behavioural Intention Model.


Model of intention to behave in online product purchase for Muslim fashion in Pekanbaru, Indonesia

Rosmayani, Annisa Mardhatillah

The purpose of this paper is to examine the effect of company brand image on consumer confidence in the online purchase of Muslim fashion products, to assess the influence…


Creating consumer-based brand equity for customers by brand experience: Evidence from Iran banking industry

Davood Feiz, Hadi Moradi

The purpose of this paper is to investigate the effect of brand experience on brand equity dimensions in the perspective of customers (including brand identification…


Religiosity level and saving decisions in Baitul Maal wat Tamwil: the case of Indonesia

Ibrahim Fatwa Wijaya, Arif Rahman Hakim, Nugroho Saputro, Mulyadi Mulyadi

This paper aims to examine the relationship between religiosity level and reasons for saving money in Islamic microfinance institutions [Baitul Maal wat Tamwil (BMT)] in…

Halal versus Hipster: the struggle for Sydney road and the culture of complaint

Michael Shaw

Sydney road in Melbourne is a multicultural experiment where Hipster youth culture contests the street space with a variety of immigrants from the Middle East and Indian…

Influential factors of Islamic insurance adoption: an extension of theory of planned behavior

Syed Ali Raza, Rehan Ahmed, Muhammad Ali, Muhammad Asif Qureshi

The role of insurance is a backbone for consumers to secure their future. It is important to know where to invest and what are the benefits. Therefore, for the Muslim…


The impact of PHTPS on trip quality, trip value, satisfaction and word of mouth: Non-Muslim tourists’ perspective

Mohamed Battour, Muhammad Khalilur Rahman, Md. Sohel Rana

The study aims to determine the impact of non-Muslim tourists’ perception of halal tourism products and services (PHTPS) on trip quality, trip value, satisfaction and word…

The determinants of imported food purchase of Muslim consumers in Malaysia

YoungMin Choi, JinYi Jeong

This paper aims to investigate the consumption and actual purchase behaviour of Malaysian food consumers who have experienced of buying imported food and to compare the…

Islamic marketing and consumer behaviour: a systematic literature review

Jessen Floren, Tareq Rasul, Azmat Gani

The purpose of this study is to systematically review the existing literature on Islamic marketing and its major impacts on consumer behaviours. In addition, this study…


Financial innovations in Islamic countries: the road to perdition or salvation?

Nofie Iman

How do financial innovations form and evolve in Islamic countries? How do nature and the organisation of innovation interact? Focussing on retail payment services, this…

Evaluation of halal tourism in terms of bibliometric characteristics

Yenal Yagmur, Rüya Ehtiyar, Akin Aksu

The growing competition between the developing halal market and the countries in halal market has enhanced the interest of researchers in this field in recent years. In…

Halal transportation adoption among pharmaceuticals and comestics manufacturers

Abdul Hafaz Ngah, T. Ramayah, Mohd Helmi Ali, Mohd Imran Khan

This study aims to identify the factors influencing the decision to the Halal transportation adoption among pharmaceuticals and cosmetics manufacturers.


Halal marketing: a marketing strategy perspective

Syed Adil Shah, Sarwar M. Azhar, Niaz Ahmed Bhutto

The purpose of this paper is to conceptualize halal marketing from the marketing strategy perspective, particularly segmentation, targeting and positioning (STP).


Halal certification mark, brand quality, and awareness: Do they influence buying decisions of Nigerian consumers?

Haruna Babatunde Jaiyeoba, Moha Asri Abdullah, Abdul Razak Dzuljastri

This paper aims to ascertain whether halal certification mark, halal brand quality and halal awareness influence Nigerian consumers when making buying decisions.


Effects of Halal social media and customer engagement on brand satisfaction of Muslim customer: Exploring the moderation of religiosity

Syed Alamdar Ali Shah, Raditya Sukmana, Bayu Arie Fianto, Muhammad Ali Ahmad, Indrianawati Usman Usman, Waqar Ahmed Mallah

The purpose of this research is to examine the factors that affect brand satisfaction of a Muslim customer who is making purchases from selling outlets on social media.


Service quality, religiosity, customer satisfaction, customer engagement and Islamic bank’s customer loyalty

Abror Abror, Dina Patrisia, Yunita Engriani, Susi Evanita, Yasri Yasri, Shabbir Dastgir

The purpose of this study is to investigate the influential factors of customer loyalty to Islamic banks, namely, service quality, customer satisfaction, customer…


Product-centric halal business: a critique from an Islamic perspective

Abu Saim Md. Shahabuddin, Mohd Edil Abd Sukor, Noor Hazarina Hashim

The purpose of this paper is to explain the importance of the understanding of the halal business from an Islamic perspective. Business use of the Quranic and fiqhi word…

Islamic banking and finance: potential approach for economic sustainability in China

Md Nazirul Islam Sarker, Most Nilufa Khatun, GM Monirul Alam

The purpose of this paper is to explore the unique aspects of Islamic finance and its role in economic development. It also explores the suitability of Islamic finance in China.


Islamic branding: insights from a conceptual perspective

Syeda Nazish Zahra Bukhari, Salmi Mohd Isa

The purpose of this study is to propose a conceptual model of Islamic branding. Based on the theory of self-congruity and existing literature, the conceptual model…

Predicting customers’ adoption towards family takaful scheme in Pakistan using diffusion theory of innovation

Imran Mehboob Shaikh, Kamaruzaman Bin Noordin, Sindhia Arijo, Fawad Shaikh, Ahmed Alsharief

This paper aims to examine the determinants that influence the customer’s adoption towards the use of family takaful scheme by extending diffusion theory of innovation…

Spirituality at work and organizational commitment as moderating variables in relationship between Islamic spirituality and OCB IP and influence toward employee performance

Achmad Sani, Vivin Maharani Ekowati

The purpose of this study is to analyze the influence of Islamic spirituality toward organizational citizenship behavior from Islamic perspective (OCBIP), influence…


Takaful models: origin, progression and future

Hafiz Ali Hassan

The concept of Takaful has a long history. It is linked with the era of Prophet Muhammad 1,400 years ago. The globalization and development of socio-economic systems have…


Religiosity as a moderator between theory of planned behavior and halal purchase intention

Yusra Jamil Memon, Sarwar M. Azhar, Raheela Haque, Niaz Ahmed Bhutto

The purpose of this paper is to investigate the relationship between subjective norms (SNs), attitude (ATT) and perceived behavioral control (PBC) in predicting intention…


Islamic bank selection criteria in Nigeria: a model development

Precious Chikezie Ezeh, Anayo D. Nkamnebe

The purpose of this study is to develop a model for the study of Islamic bank choice and to test the significant importance of the constructs that influence bank customers…

Antecedents and outcome of commitment in Islamic banking relationships – an emerging African market perspective

Mornay Roberts-Lombard

This study aims to investigate how the commitment of Islamic banking customers is influenced by trust, relationship expectations and conflict management. In turn, the…

The effects of customer equity and religious motivation on customer retention and switching intention: A study of the Egyptian banking sector

Rasha H.A. Mostafa, Mohamed Mahmoud Ibrahim

This paper aims to investigate the effects of intrinsic and extrinsic motivations represented in religious motivation and customer equity (CE) drivers, respectively, and…

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  • Prof Jonathan Wilson