Journal of Islamic Marketing: Volume 11 Issue 3


Table of contents

Halal tourism: literature review and experts’ view

Alfonso Vargas-Sánchez, María Moral-Moral

The first problem when diving into this topic is the confusion caused by a number of terms intended to designate the same concept, in addition to the lack of a shared…


Perception of food manufacturers towards adoption of halal food supply chain in Malaysia: Exploratory factor analysis

Fadhlur Rahim Azmi, Abu Abdullah, Haslinda Musa, Wan Hasrulnizzam Wan Mahmood

Food industry players obtain the advantages of profits growth within the halal industry whereby the market is dynamic to generate profit. Hence, this study aims to analyse the…


Measuring corporate halal reputation: A corporate halal reputation index and research propositions

Marco Tieman

The purpose of this paper is to introduce a new framework to measure corporate halal reputation. In this conceptual paper, the “Corporate Halal Reputation Index” is proposed…

Personal intrinsic religiosity and product knowledge on halal product purchase intention: Role of halal product awareness

Tatiek Nurhayati, Hendar Hendar

This paper aims to increase knowledge about awareness and intention to choose the halal products. This study assessed the effect of intrinsic religiosity and knowledge of halal…


Development of Islamic banks’ brand personality (IBBP) model: a conceptual study in Malaysia

Muhammad Ahmed, Syed Ahmad Ali, Muhammad Tahir Jan, Arif Hassan

Organizations today strive to differentiate themselves from others with the help of various tools. Aaker’s brand personality model is one of them. It comprises five components…

Performance art strategy for tourism segmentation: (a Silat movement of Minangkabau ethnic group) in the event of tourism performance improvement

Wahyono Wahyono, Benny Hutahayan

The purpose of this paper is to analyze the strategy of performance art, especially Silat Movement (as a source and identity of traditional dance movement of Minangkabau ethnic…

Month of Ramadan effect swings and market becomes adaptive: A firm level evidence through Islamic calendar

Muhammad Naeem Shahid, Abdul Sattar, Faisal Aftab, Ali Saeed, Aamir Abbas

This paper aims to enhance the existing literature on adaptive market hypothesis (AMH) as this study first time links the month of Ramadan with AMH that permits the performance of…

Systematic literature review of halal food consumption-qualitative research era 1990-2017

Saira Naeem, Rana Muhammad Ayyub, Irfan Ishaq, Sobia Sadiq, Tahir Mahmood

In view of increasing demand of halal foods and to properly address the needs of various types of consumers, the literary inquiries have sprung in this area since start of…

An investigation of the effect of customer beliefs on the intention to participate in family Takaful schemes

Tariq Bhatti, Maizaitulaidawati Md Husin

The purpose of this study is to apply the theory of planned behavior (TPB) in predicting the intention to participate in family takaful schemes (FTSs) in the United Arab Emirates…


Exploring green banking performance of Islamic banks vs conventional banks in Bangladesh based on Maqasid Shariah framework

Taslima Julia, Salina Kassim

Environmental degradation has been identified as one of the major impediments for development in Bangladesh. The World Health Organization has ranked Bangladesh fourth among the…


Multiple Sharia' board directorship: a Maslahah (public interest) perspective

Abd Hakim Abd Razak

The purpose of this study is to examine the legal paradigm of multiple Sharia' board directorship practice from the Sharia' law concept of Maslahah Al-Mursalah (public interest).

Halal certification or ingredient disclosure: A comparative analysis of serving food in Japanese tourist destinations

Shuko Takeshita

The purpose of this study is to clarify what is really needed to attract Muslim tourists by comparing the two main approaches to serving food with halal certification or with…

Exploration of pilgrimage tourism in Indonesia

Tanti Handriana, Praptini Yulianti, Masmira Kurniawati

This study aims to extract information and analyze the antecedents of Muslims following pilgrimage tours. Data from the Central Bureau of Statistics Indonesia shows that 87.18 per…

Behavioral intentions of different religions: Purchasing halal logo products at convenience stores in Hatyai

Zulfiqar Ali Jumani, Sasiwemon Sukhabot

The demand for halal products is growing and attracting the attention of producers. In recent years, the importance of halal logo and popularity of halal products has increased…

Application of the Tayyib concept among Malaysian muslim consumers: The role of nutrition label

Zuraidah Zainol, Rusliza Yahaya, Juliana Osman, Nor Asiah Omar

This study aims to determine the effect of health knowledge on nutrition-label use and attitude, and consequently on healthy food choice among Malaysian Muslim consumers.

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  • Prof Jonathan Wilson