Journal of Islamic Marketing: Volume 11 Issue 2


Table of contents

Informal shariah pawnshop in the traditional markets of Surakarta

Malik Shahzad Shabbir

This study aims to explore how informal pawnbrokers and informal pawners interpret the existence of the informal pawnshop in the traditional market in Surakarta, Indonesia, with…

The effect of female portrayal in advertising on the Palestinian females purchase decision

Mohammed Z. Salem, Samir Baidoun, Grace Walsh, Netham Sweidan

The purpose of this study is to examine the impact of female portrayal in advertisements on Palestinian female consumers’ purchasing decisions. TV and online media were selected…

Demography, demand and devotion: driving the Islamic economy

Kasim Randeree

The purpose of this paper is to analyse three drivers of the Islamic economy: global Muslim demography; operational sectors and demand; and faith-based consumerism.


Investigating the impact of religious commitment on purchase of self-expressive brand products

Seyedeh Maryam Mirkhah, Nasser Karami

Brand and religion, although seemingly irrelevant, are sometimes considered as competitors in satisfying certain consumer needs. The purpose of this paper is to explore the link…

Muslims’ travel motivations and travel preferences: The impact of motivational factors on Islamic service, hedonic and product preferences

Ali Hassani, Sedigheh Moghavvemi

Many studies have examined the influence of travel motivation on destination preferences; however, little is known about Muslim tourists’ leisure travel behaviour. This study aims…

Measuring perceptions of Muslim consumers toward income tax rebate over zakat on income in Malaysia

Abdullah- Al-Mamun, Ahasanul Haque, Muhammad Tahir Jan

The purpose of this study is to explore the variables that affect Muslim consumers’ perception towards tax rebate over zakat on income in Malaysia.


Halal certification, the inadequacy of its adoption, modelling and strategising the efforts

Abid Haleem, Mohd Imran Khan, Shahbaz Khan

Need for effective adoption of halal certification through assessment and accreditation (HCAA) is imperative for the higher level of customer satisfaction. To achieve this, all…

UAE Islamic banking promotional strategies: an empirical review

Abid Mahmood Muhammad, Mohamed Bilal Basha, Gail AlHafidh

The purpose of this paper is to develop, measure and empirically validate the promotional techniques adopted by Islamic banks and the effect of these methods on consumer interest…

Investigating repatronage intention in stores carrying halal products through store personalities

Mozard Mohtar, Azni Zarina Taha, Ezlika Ghazali, Mardiana Md Radzi

This paper aims to examine the influence of store environment cues, store personality and attitude toward halal product (AHP) on store evaluation and repatronage intention. The…

The effects of advertising appeals on consumers’ behavioural intention towards global brands: The mediating role of attitude and the moderating role of uncertainty avoidance

Syed Hassan Raza, Hassan Abu Bakar, Bahtiar Mohamad

This study aims to examine the effects of the advertising appeals (AP) on consumers’ behavioural intention, specifically to use global brands. In addition, the study investigates…


Socialization and the buying behaviour of the Arab child consumers: insights from Oman

Suhail M. Ghouse, Monica Chaudhary, Omar Durrah

This paper aims to explore and analyze the various consumer socialization agents for the young Omani Arab children, who play a key role in the family purchase process.

The impact of culture on consumer’s perception of brand identity: Evidences from Gulf countries

Shiksha Kushwah, Deep Shree, Sakineh Rezaei, Mahim Sagar

The purpose of this paper is to study the influence of culture on consumers’ perception of brands, specifically brand identity in Gulf countries (Saudi Arabia, the United Arab…


Types of tourism: the travelogue of the greatest traveller

Norliza Aminudin, Salamiah A. Jamal

This study is one of the first to address the types of tourism in contemporary standing in relation to the travel chronicle of Prophet Muhammad (PBUH). Consequently, this paper…

Determinants of halal-food consumption in Indonesia

Iwan Vanany, Jan Mei Soon, Anny Maryani, Berto Mulia Wibawa

Indonesia has the largest Muslim population in the world and represents a significant global-market opportunity for halal food producers. Surprisingly, halal-food consumption in…


Awareness level analysis of Indonesian consumers toward halal products

Dwi Agustina Kurniawati, Hana Savitri

This paper aims to measure and analyze the halal awareness of Indonesian consumers toward halal products. This paper also measures the religious belief, health reason, halal logo…

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  • Prof Jonathan Wilson