Journal of Islamic Marketing: Volume 10 Issue 4


Table of contents

Interacting with Muslim customers for new service development in a non-Muslim majority country

Intekhab Alam

The purpose of this paper is to discuss the process of interaction with the Muslim customers in developing new Islamic financial services in a secular and non-Muslim majority…

Mediating effect of employee’s commitment on workplace spirituality and executive’ssales performance: An empirical investigation

Muhammad Sabbir Rahman, Mahmud Habib Zaman, Md Afnan Hossain, Mahafuz Mannan, Hasliza Hassan

This study aims to develop a comprehensive framework that conceptualizes and measures the antecedents of the sales executive’s performance with regard to workplace spirituality…

Contributing factors on the allocation of funds in the Islamic society: The case of financing tools for Islamic banks

Morteza Ezzati

This paper aims to explain and present a theoretical framework for providing people with savings to finance two sectors: profitable investment and Gharz-al-Hassane. To do this…

Predicting behavioural intention toward Islamic bank: a multi-group analysis approach

Dwi Suhartanto

This study aims to examine behavioural intention towards Islamic bank including three determinants: religiosity, trust and image across customers and non-customers.

Factors affecting the Islamic purchasing behavior – a qualitative study

Sedki Karoui, Romdhane Khemakhem

This study aims to better understand the Islamic consumption incentives because the spectacular flourishing of the halal market in different places around the world has grown the…


The role of leader vs organisational credibility in Islamic social enterprise marketing communication

Sri Rahayu Hijrah Hati, Aida Idris

The purpose of this study is to examine the role of leader and organisational credibility in influencing customers’ intention to support Islamic social enterprises.

Examining the legitimacy of Sukuk structure via Shariah pronouncements

Essia Ries Ahmed, Aminul Islam, Azlan Bin Amran

The purpose of this paper is to investigate and detect disclosure on the legitimacy identity of Sukuk structure in Shariah pronouncements. The study also examines the role of…

A mathematical model to adopt B2C ecommerce based on special customer requirement in social values with an emphasis on Islamic beliefs

Saeidi Ramyani Saleh, Ehsan Mousavi Khaneghah, Nosratollah Shadnosh, Amirhosein Reyhani ShowkatAbad

This paper aims to propose a mathematical model for describing and clarifying the relationships among the indicators governing the social values of special customers in…

The influence of religious orientation on viewers’ loyalty towards satellite TV channels: The case of Muslim viewers

Ahmad Saifalddin Abu-Alhaija, Raja Nerina Raja Yusof, Haslinda Hashim, Norsiah Jaharuddin

This paper aims to examine the influence of religious orientation on viewers’ loyalty, viewers’ satisfaction and perceived content quality; to examine the influences of perceived…

An evaluation of used objects in bank TV commercials in Ramadan

Oguzhan Aydin, Selcuk Burak Hasiloglu

The purpose of this study is to find the most effective objects used in Ramadan TV ads of banks operated in Turkey and to determine superiority of the objects among these ads.

The role of consumer willingness to pay for halal certification in Pakistan

Mahroo Khan, Arsalan Najmi, Waqar Ahmed, Ameenullah Aman

This paper aims to investigate the factors that motivate consumers to pay for halal logistics certification and consequently demand for its certification in Pakistan.

Italian halal food market development: drivers and obstacles from experts’ opinions

Annalisa De Boni, Maria Bonaventura Forleo

The purpose of this paper is to investigate the trends and prospects for the development of the halal market for Italian foods, with a focus on pasta production as one of the most…

What do marketers post on brands’ Facebook pages in Islamic countries?: An exploratory study of local and global brands in Saudi Arabia

Mohammad Hatim Abuljadail, Louisa Ha

This paper aims to investigate the “posting” behavior of marketers on brands’ Facebook pages and whether these “posting” behaviors differ between local and global brands in Saudi…

The acceptance of halal food in non-Muslim countries: Effects of religious identity, national identification, consumer ethnocentrism and consumer cosmopolitanism

Stephen Wilkins, Muhammad Mohsin Butt, Farshid Shams, Andrea Pérez

International restaurant and fast food chains such as KFC, McDonald’s and Subway currently serve halal food in some non-Muslim countries, with mixed results. The purpose of this…


Impact of religiosity on ethical judgement: a study on preference of retail stores among consumers

Adem Uysal, Abdullah Okumuş

The purpose of this study is to identify the impact of ethical judgements, depending on religiosity level of consumers, on decisions of buying or not buying products from…

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Emerald Publishing Limited

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  • Prof Jonathan Wilson