Journal of Islamic Marketing: Volume 10 Issue 3


Table of contents

New product development-processes in the fashion industry: Evidence from Indonesian Islamic fashion companies

Rora Puspita Sari, Nabila Asad

The purpose of this paper is, first, to examine the design requirements of Islamic fashion in the new product-development process; second, to explore the different practices of…


Sharia motivation in Muslim tourism definition, is it matter?

Hardius Usman, Nurdin Sobari, Lia Estika Sari

This study aims to identify the terminology that is in accordance with the reality of Muslim tourism market, especially from the perspective of Sharia motivation, between Halal…

Predicting the intention of generation M to choose family takaful and the role of halal certification

Kashif Farhat, Wajeeha Aslam, Bin Mohd. Mokhtar Sany Sanuri

The purpose of this paper is to investigate the factors that influence the intention to choose family takaful in Pakistan through using theory of reasoned action (TRA) model…


Are non-Muslims willing to patronize Islamic financial services?

Wan Marhaini Wan Ahmad, Mohamed Hisham Hanifa, Kang Choong Hyo

The purpose of this paper is to investigate the awareness of non-Muslims coming from a non-Muslim-majority country regarding Islamic financial services, in particular, the takaful

The impact of electronic word of mouth (e-WOM) on the online purchase intention of consumers in the Islamic countries – a case of (UAE)

Mohammed T. Nuseir

The purpose of this paper is to contribute to the marketing literature regarding Islamic countries, in particular the United Arab Emirates (UAE), by assessing the impact of…


Exploring the impact of religiousness and cultureon luxury fashion goodspurchasing intention: A behavioural study on Nigerian Muslim consumers

Hasan Aksoy, Olaide Yusuf Abdulfatai

The purpose of the paper is to investigate the effect of religiosity and culture on Nigerian Muslim consumer’s intention to purchase luxury goods.


Designing a customer-experience-management model for the banking-services sector

Ebrahim Heshmati, Hamidreza Saeednia, Ali Badizadeh

This paper aims to develop an appropriate model for customer-experience management (CEM) for the banking-services sector.

Role of social networking platforms as tool for enhancing the service quality and purchase intention of customers in Islamic country

Muhammad Naeem

Customers are increasingly focused to find reviews, discussions and feedbacks on social media related to particular services in which they are interested. This paper aims to find…


Political advertising and voting behaviour in a nascent democracy: Towards a global model for the Tunisian post-revolutionary experience

Raef Abdennadher, Lazhar Ayed, Bronwyn P. Wood

This paper aims to investigate the impact of political advertising on voter attitude and the processes of decision-making in the specific context of the inaugural democratic…

Islamic venture capital investment style – opportunities and challenges

Zaheer Anwer

This study aims to explore how Islamic venture capital (IVC) structure can be established by introducing modifications in traditional venture capital (VC) structure. The…

Interest free micro credit loans: Pakistani female entrepreneurs

Amber Gul Rashid, Lalarukh Ejaz

The purpose of this study is to examine the impact of interest free micro credit loans on the lives and business of the female borrowers.

Layers of misconceptions about Islamic banking: Are Islamic banks threats, challenges and opportunities for investors?

Malik Shahzad Shabbir, Awais Rehman

This paper aims to identify some important misconceptions about Islamic banks, which impact investor’s portfolio in term of threats, challenges and opportunities. This paper is…

Islamic marketing and consumer behavior toward halal food purchase in Bangladesh: An analysis using SEM

Mohammad Ali Ashraf

The purpose of this paper is to examine consumer behavior toward halal food purchase in Bangladesh. Specifically, how do individual beliefs about trustworthiness of the halal food…


Presenting women as sexual objects in marketing communications: Perspective of morality, ethics and religion

Md. Mahmudul Alam, Ahmed Aliyu, Shawon Muhammad Shahriar

In the current information age, when the attention spans of most people have become very short, marketers are facings serious challenges to grab the attention of their target…


Towards conceptualizing ethical decision-making model in marketing: A religious–humanistic approach with special reference to ethical philosophy in Islam

Shinaj Valangattil Shamsudheen, Saiful Azhar Rosly

This paper aims to present a synthesized conceptual model for ethical decision-making in marketing that accommodates both humanistic and religious aspects.

Religiously permissible consumption: The influence of the halal label on product perceptions depending on the centrality of religiosity

Dominika Maison, Marta Marchlewska, Rizqy Amelia Zein, Dewi Syarifah, Herison Purba

The purpose of this paper is to investigate the influence of the halal label on product perceptions among Muslims high (vs low) in the centrality of their religion.

Subjective norm vs dogmatism: Christian consumer attitude towards Islamic TV advertising

Hendy Mustiko Aji, Basu Swastha Dharmmesta

With concern on cross-religion research, this study aims to examine Christian consumer attitude towards Islamic TV advertising in Indonesia. This study includes together both…

India – an untapped market for halal products

Yusuf Hassan, Anirban Sengupta

India has an over-180-million Muslim population, which makes it an ideal marketplace for halal products. However, not much research has been done to understand the opportunities…

Gen Y consumers’ intention to purchase halal food in Malaysia: a PLS-SEM approach

NH Marmaya, Za Zakaria, Mohd Nasir Mohd Desa

This study aims to investigate factors that influenced Malaysia’s Gen Y consumers’ behavioral intention to purchase halal food in Malaysia.

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  • Prof Jonathan Wilson