Journal of Islamic Marketing: Volume 1 Issue 2


Table of contents

On Islamic branding: brands as good deeds

Baker Ahmad Alserhan

The paper aims to clarify some of the most important issues pertinent to the emerging field of Islamic branding (IB). Namely, it answers the following questions: what does IB…


Shaping the Halal into a brand?

Jonathan A.J. Wilson, Jonathan Liu

The purpose of this paper is to review current literature and practices concerning the usage and consumption of Halal, within marketing and branding. Following this, the paper is…


The constructs mediating religions' influence on buyers and consumers

Nazlida Muhamad, Dick Mizerski

There is limited conceptual and theoretical knowledge among marketers and practitioners regarding the measurement of religious influences in consumer market‐place behaviours. The…


Is spiritual tourism a new strategy for marketing Islam?

Farooq Haq, Ho Yin Wong

Spiritual tourism has recently been accepted as a growing segment of tourism in business and research circles. The purpose of this paper is to suggest a new dimension in Islamic…


Islamic perspectives on marketing

Muhammad Arham

The paper aims to conceptually exhibit modern marketing theory from an Islamic perspective.


Iranian generation Y female market segmentation

Kambiz Heidarzadeh Hanzaee, Sara Aghasibeig

The purpose of the paper is to examine Iranian generation Y female decision making using Sproles and Kendall's consumer styles inventory as a basis for market segmentation.


Saipa Group, Iran – using strategic brand extensions to build relationships

Jonathan A.J. Wilson, Svend Hollensen

The purpose of this paper is to provide insight into how branding is used in an innovative manner, when looking to generate equity and strengthen stakeholder relations – by a…

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Emerald Publishing Limited

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  • Prof Jonathan Wilson