Journal of Islamic Marketing: Volume 1 Issue 2

On Islamic branding: brands as good deeds

The paper aims to clarify some of the most important issues pertinent to the emerging field of Islamic branding (IB). Namely, it answers the following questions: what does IB…

Shaping the Halal into a brand?

The purpose of this paper is to review current literature and practices concerning the usage and consumption of Halal, within marketing and branding. Following this, the paper is…

The constructs mediating religions' influence on buyers and consumers

There is limited conceptual and theoretical knowledge among marketers and practitioners regarding the measurement of religious influences in consumer market‐place behaviours. The…

Is spiritual tourism a new strategy for marketing Islam?

Spiritual tourism has recently been accepted as a growing segment of tourism in business and research circles. The purpose of this paper is to suggest a new dimension in Islamic…

Islamic perspectives on marketing

The paper aims to conceptually exhibit modern marketing theory from an Islamic perspective.

Iranian generation Y female market segmentation

The purpose of the paper is to examine Iranian generation Y female decision making using Sproles and Kendall's consumer styles inventory as a basis for market segmentation.

Saipa Group, Iran – using strategic brand extensions to build relationships

The purpose of this paper is to provide insight into how branding is used in an innovative manner, when looking to generate equity and strengthen stakeholder relations – by a…

Marketing Dans Un Environnement Islamique

Corrigendum

E-commerce from an Islamic perspective