Strapline:A Framework for Innovation
Category:Tourism and Hospitality
Table Of Contents - Special Issue: Technological Advances in Hospitality
Are blogs still effective to maintain customer relationships?: An empirical study on the travel industryChaang-Iuan Ho, Pie-Chun Lee
The purpose of this study is to propose a model investigating the effectiveness of travel blogs as a relationship marketing tool. Specifically, the mediating role of…
This study aims to use Simon’s theory of strategies to explain Ever Rich’s strategies for introducing innovation. Ever Rich is a very successful duty-free shop in Taiwan…
Correlation between the homestay experience and brand equity: Using the Yuehetang Rural Residence as a case studyChing-Cheng Shen, Der-Jen Liu
– The purpose of this paper is to investigate the correlation between customer experience and brand equity for a homestay establishment in Eastern Taiwan.
– This paper aims to discuss visitor behaviour and net present value (NPV) of the only theme park in Turkmenistan – Turkmenbashi World of Fairytales.
Nostalgic tourism in Macau: The bidirectional causal relationship between destination image and experiential valueAliana Man Wai Leong, Shih-Shuo Yeh, Li-Hui Chang
The purpose of this paper is to investigate the role of nostalgia in destination image, experiential value and their effect on subsequent behavioral intention…
Online date, start – end:2010
Copyright Holder:Emerald Publishing Limited
- Dr Cihan Cobanoglu