Journal of Hospitality and Tourism Technology: Volume 6 Issue 1

Are blogs still effective to maintain customer relationships?: An empirical study on the travel industry

Chaang-Iuan Ho, Pie-Chun Lee

The purpose of this study is to propose a model investigating the effectiveness of travel blogs as a relationship marketing tool. Specifically, the mediating role of online…

A discussion on the user intention of golfers toward golf GPS navigation

Jen-Min Huang, Tu-Kuang Ho, Yen-Chun Liu, Yu-Hsiang Lin

– This paper aims to examine the user’s willingness of golfers toward the use of GPS navigation based on the technology readiness and acceptance models.

Explaining innovation in tourism-retailing contexts by applying Simon’s Sciences of the Artificial

Li-Hui Chang, Ye-Sho Chen, Hsi-Lin Liu

This study aims to use Simon’s theory of strategies to explain Ever Rich’s strategies for introducing innovation. Ever Rich is a very successful duty-free shop in Taiwan that…

Correlation between the homestay experience and brand equity: Using the Yuehetang Rural Residence as a case study

Ching-Cheng Shen, Der-Jen Liu

– The purpose of this paper is to investigate the correlation between customer experience and brand equity for a homestay establishment in Eastern Taiwan.

Visitor behaviour and profitability of Turkmenbashi World of Fairytales in Turkmenistan

Guych Nuryyev, Jennet Achyldurdyyeva

– This paper aims to discuss visitor behaviour and net present value (NPV) of the only theme park in Turkmenistan – Turkmenbashi World of Fairytales.

Nostalgic tourism in Macau: The bidirectional causal relationship between destination image and experiential value

Aliana Man Wai Leong, Shih-Shuo Yeh, Li-Hui Chang

The purpose of this paper is to investigate the role of nostalgia in destination image, experiential value and their effect on subsequent behavioral intention. Nostalgic-themed…

Editorial

Cihan Cobanoglu, Katerina Berezina

Guest editorial

Brendan T. Chen