Journal of Hospitality and Tourism Technology: Volume 13 Issue 3

Guest editorial: Challenges and prospects of AIoT application in hospitality and tourism marketing

Meng-Jun Hsu, Hiram Ting, Tsz-Wai Lui, Shih-Chih Chen, Jun-Hwa Cheah

Impact of multisensory extended reality on tourism experience journey

Halim Budi Santoso, Jyun-Cheng Wang, Nila Armelia Windasari

The use of extended reality (XR) to create memorable experiences has attracted considerable attention, especially in tourism. Multisensory XR offers a new way of virtually…

Voice assistants in hospitality: using artificial intelligence for customer service

Dimitrios Buhalis, Iuliia Moldavska

Voice assistants (VAs) empower human–computer interactions by recognising human speech and implementing commands pronounced by users. This paper aims to investigate VA-enabled…

Technostress and the smart hospitality employee

Weilin Wu, Wynne Chin, Yide Liu

This study aims to provide a response to calls for research on the consequences of technostress among employees in smart hotels. Based on the person–environment fit and job…

Is virtual reality technology an effective tool for tourism destination marketing? A flow perspective

Hsuan Hsuan Chang, Chin Chung Chiang

This study aims to investigate the effect of virtual reality (VR) as a communication tool for advertising on tourism destination image and the changes in destination attitude…

Learning effectiveness of 3D virtual reality in hospitality training: a situated cognitive perspective

Tsz-Wai Lui, Lakshmi Goel

Training is one of the key dimensions of internal marketing. Virtual reality (VR), a computer technology that replicates an environment (real or imagined) and simulates a user’s…

The mediation effect of marketing activities toward augmented reality: the perspective of extended customer experience

Shih-Chih Chen, Tung-Hsiang Chou, Tanaporn Hongsuchon, Athapol Ruangkanjanases, Santhaya Kittikowit, Tse-Ching Lee

In this era of smartphone applications, brands are actively developing applications to occupy the consumer’s mobile phone space, adding many practical functions to their…

The role of virtual reality interactivity in building tourists’ memorable experiences and post-adoption intentions in the COVID-19 era

Wilson K.S. Leung, Man Lai Cheung, Man Kit Chang, Si Shi, Sin Yan Tse, Lenny Yusrini

This study aims to examine the impact of virtual reality (VR) interactivity elements, including synchronicity, two-way communication and active control, on tourists’ VR memorable…

Facing the era of smartness: constructing a framework of required technology competencies for hospitality practitioners

Hsuan Hsu, Kuo-Feng Tseng

Concerning the emergence of Industry 4.0 and the concept of “smartness”, the technology competence of hospitality practitioners that was previously neglected and overlooked should…

Impact of customer experience on attitude and utilization intention of a restaurant-menu curation chatbot service

Jiyoung Yoon, Hyunji Yu

The purpose of this study is to assess the possibility of introducing a restaurant-menu curation (RMC) chatbot service to help consumers quickly and effectively decide on their…

“Value for money?” Exploring the consumer experience on shared accommodation platforms: evidence from online reviews in China

Xiaoqian Zhuo, Wei-Tsong Wang

With the development of the sharing economy, the collaborative consumption model has become more popular and has changed the way people engage in tourism. This study aims to…

Establishing a blockchain online travel agency with a human–computer interaction perspective

Kuo-Wei Su, Po-Chih Chiu, Tzu-Hsiang Lin

This study aims to incorporate innovative technology (i.e. blockchain) into the design of an online travel agency (B-OTA). The authors accelerated the design of the prototype…