Journal of Hospitality and Tourism Technology: Volume 13 Issue 1

Guest editorial

Rab Nawaz Lodhi, Zahid Mahmood, Cihan Cobanoglu

Responding to organizational identity change: ethnographic insights from multinational hotel subsidiaries

Sandra Sun-Ah Ponting

This paper aims to use an organizational ethnography perspective to explore how subsidiary hotel properties of a multinational hotel corporation experience planned…

Unfolding visual characteristics of social media communication: reflections of smart tourism destinations

Emel Adamış, Fatih Pınarbaşı

This study aims to explore the visual social media (SM) (Instagram) communication and the visual characteristics of smart tourism destination (STD) communication from…

Evolution of hospitality and tourism technology research from Journal of Hospitality and Tourism Technology: a computer-assisted qualitative data analysis

Minwoo Lee

Information and communication technologies have been widely implemented and made radical changes for several decades in the hospitality and tourism industry. This rapid…

Developing a strategic viability-fit model of mobile technology adoption in hotels

Hyunjeong “Spring” Han, Jungwoo Lee, Bo Edvardsson, Rohit Verma

Notwithstanding the expected apparent benefits of mobile technologies (MTs) in the hotel industry, their adoption is slower than forecasted. This study aims to identify…

A picture is worth a thousand words: a photo-thematic analysis of city hospitality in municipal popular reporting

Carla Del Gesso

This paper aims to study the disclosure of information about city hospitality within municipal popular reporting documents, by conducting a photo-thematic analysis of the…

Exploring post-pandemic struggles and recoveries in the rural tourism based on Chinese situation: a perspective from the IAD framework

Haiying Pan, Meihong Chen, Wen-Lung Shiau

The public health emergency of COVID-19 (Corona-virus disease) pandemic has greatly impacted tourism industry, especially in the rural tourism. This paper aims to study…

Boosting the pre-purchase experience through virtual reality. Insights from the cruise industry

Michele Simoni, Annarita Sorrentino, Daniele Leone, Andrea Caporuscio

This study aims to provide an exploratory analysis of the role of virtual reality (VR) in the cruise context as a contribution to the limited literature on this topic. In…

Geocaching in Texas state parks: a technology readiness analysis

Birendra KC, Xi Y. Leung

The purpose of this study is to apply the triangle model of technology and the technology readiness index (TRI) in a qualitative study design to explore the geocaching…

Assessing technology adoption practices in Chinese theme parks: text mining and sentiment analysis

Tingting Zhang, Bin Li, Ady Milman, Nan Hua

This study aims to examine technology adoption practices in Chinese theme parks by leveraging text mining and sentiment analysis approaches on actual theme park customers