Journal of Service Management: Volume 30 Issue 5

Moving forward and making an impact in service research: from research priorities to research methodologies

Bart Lariviere, Jay Kandampully

Bridging the data divide between practitioners and academics: Approaches to collaborating better to leverage each other’s resources

Sabine Benoit, Sonja Klose, Jochen Wirtz, Tor Wallin Andreassen, Timothy L. Keiningham

Organizations (data gatherers in the context) drown in data while at the same time seeking managerially relevant insights. Academics (data hunters) have to deal with decreasing…

Designing, writing-up and reviewing case study research: an equifinality perspective

Katrien Verleye

Several researchers struggle with designing, writing-up and reviewing case study research, but constructing a template for describing and justifying methodological choices is – in…

Advancing service design research with design science research

Jorge Grenha Teixeira, Lia Patrício, Tuure Tuunanen

Service design is a multidisciplinary approach that is key to service innovation, as it brings new service ideas to life. In this context, the development of new service design…

From words to pixels: text and image mining methods for service research

Francisco Villarroel Ordenes, Shunyuan Zhang

The purpose of this paper is to describe and position the state-of-the-art of text and image mining methods in business research. By providing a detailed conceptual and technical…

Neuroscience in service research: an overview and discussion of its possibilities

Nanouk Verhulst, Arne De Keyser, Anders Gustafsson, Poja Shams, Yves Van Vaerenbergh

The purpose of this paper is to discuss recent developments in neuroscientific methods and demonstrate its potential for the service field. This work is a call to action for more…

An update on customer value: state of the art, revised typology, and research agenda

Sara Leroi-Werelds

The context of marketing and service research is rapidly changing as a result of advances in academic research and business practice. This has implications for our understanding…