Table of contents
The purpose of this paper is to test how national culture may help to explain cross-country differences in new service development (NSD) by comparing the impact of NSD…
The purpose of this paper is to propose a conceptual framework of experience co-creation that captures the multi-dimensionality of this construct, as well as a research…
Beyond brand fit: The influence of brand contribution on the relationship between service brand alliances and their parent brandsYiran Su, Thilo Kunkel
The purpose of this paper is to examine the underlying mechanism of the spillover effect from a service brand alliance to its parent brand at the post-consumption stage.
The purpose of this paper is to examine the influence of different antecedent factors (contingencies) on the design of a service recovery system (SRS).
Renamed from:International Journal of Service Industry Management
Online date, start – end:2009
Copyright Holder:Emerald Publishing Limited
- Dr Jay Kandampully