Table of contents - Special Issue: Innovative Service Perspectives
An agenda for service research at the base of the pyramid
Heiko Gebauer, Javier ReynosoThe article aims to combine research priorities in the service domain with the emerging topic of service management for the base of the pyramid (BoP). This combination allows us…
Diagnosing service brand strength: customer-dominant brand relationship mapping
Tore Martin Strandvik, Kristina HeinonenManaging service brands entails managing a portfolio of brand relationships with customers and non-customers. The paper develops a framework for diagnosing the strength of a…
From service for free to service for fee: business model innovation in manufacturing firms
Lars Witell, Martin LöfgrenThe purpose of the present research is to identify how business model innovation can be used to make the transition from service for free to service for fee. In particular, the…
Customer activity in service
Karl-Jacob MickelssonCustomer activity in service has mainly been understood within the boundaries of interactions with service providers. This paper goes beyond this view to focus on the customer's…
Social layers of customer-to-customer value co-creation
Ivana Rihova, Dimitrios Buhalis, Miguel Moital, Mary Beth GouthroApproached from the customer-dominant (C-D) logic perspective, this paper aims to extend current value co-creation discussions by providing conceptual insights into co-creation…
Understanding participation in company social networks
Carla Sofia Martins, Lia PatrícioThis article seeks to contribute to a better understanding of company social networks (CSNs), which constitute people connected to a company or brand through a social networking…
ISSN:
1757-5818Renamed from:
International Journal of Service Industry ManagementOnline date, start – end:
2009Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Jay Kandampully