Journal of Service Management: Volume 24 Issue 5

Subjects:

Table of contents - Special Issue: Innovative Service Perspectives

An agenda for service research at the base of the pyramid

Heiko Gebauer, Javier Reynoso

The article aims to combine research priorities in the service domain with the emerging topic of service management for the base of the pyramid (BoP). This combination…

Diagnosing service brand strength: customer-dominant brand relationship mapping

Tore Martin Strandvik, Kristina Heinonen

Managing service brands entails managing a portfolio of brand relationships with customers and non-customers. The paper develops a framework for diagnosing the strength of…

From service for free to service for fee: business model innovation in manufacturing firms

Lars Witell, Martin Löfgren

The purpose of the present research is to identify how business model innovation can be used to make the transition from service for free to service for fee. In…

Customer activity in service

Karl-Jacob Mickelsson

Customer activity in service has mainly been understood within the boundaries of interactions with service providers. This paper goes beyond this view to focus on the…

Social layers of customer-to-customer value co-creation

Ivana Rihova, Dimitrios Buhalis, Miguel Moital, Mary Beth Gouthro

Approached from the customer-dominant (C-D) logic perspective, this paper aims to extend current value co-creation discussions by providing conceptual insights into…

Understanding participation in company social networks

Carla Sofia Martins, Lia Patrício

This article seeks to contribute to a better understanding of company social networks (CSNs), which constitute people connected to a company or brand through a social…

Cover of Journal of Service Management

ISSN:

1757-5818

Online date, start – end:

2009

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Dr Jay Kandampully