Table of contents
The marketing practices‐performance relationship in professional service firms
Jillian C. Sweeney, Geoffrey N. Soutar, Janet R. McColl‐KennedyThe purpose of this paper is to investigate marketing practices in professional service firms (PSFs). PSFs' marketing practices are not well understood, despite their increasing…
Service behaviours of highly committed financial consultants
Elfi Furtmueller, Rolf van Dick, Celeste WilderomThe purpose of this paper is to examine the service behaviours of highly committed consultants engaged in face‐to‐face service provision with customers in the financial‐services…
Customer experience in online financial services: A study of behavioral intentions for techno‐ready market segments
Xin David Ding, Yang Huang, Rohit VermaDrawing upon research in consumer behavior, the purpose of this paper is to deploy an alternative way to predict behavioral intention with customer technology beliefs and…
Characterising the concept of service experience
Anu HelkkulaThe purpose of this paper is to review the characterisation of the concept of service experience in service marketing research.
The risks of providing services: Differential risk effects of the service‐development strategies of customisation, bundling, and range
Fredrik Nordin, Daniel Kindström, Christian Kowalkowski, Jakob RehmeThe purpose of this paper is to examine the risks for manufacturing companies of extending their traditional goods offerings by the addition of different kinds of services.
Rejuvenating importance‐performance analysis
Alessandro Arbore, Bruno BusaccaImportance‐performance analysis (IPA) is a simple marketing tool commonly used to identify the main strengths and weaknesses of a value proposition. The purpose of this paper is…
ISSN:
1757-5818Renamed from:
International Journal of Service Industry ManagementOnline date, start – end:
2009Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Jay Kandampully