Table of contents
Chinese consumer attitude and purchase intent towards green products
Yiming Tang, Xiucun Wang, Pingping Lu– The purpose of this paper is to examine how Chinese consumer attitude mediates factors that influence their purchase intention toward low-displacement vehicles.
Promoting CSR to foster sustainable development : Attitudes and perceptions of managers in a developing country
Abdul Moyeen, Brian WestThe purpose of this paper is to explore the attitudes and perceptions of senior managers in Bangladesh with regard to corporate social responsibility (CSR), focusing on the impact…
An empirical investigation of the effect of advertising in shaping the relationship between sales and price of two entrepreneur brands in India
Mehir Baidya, Kamal Ghose, Bipasha Maity– The purpose of this paper is to see the role of advertising in the middle of sales-price relationship of two entrepreneur brands in India.
Strategic orientation and dual innovative operation strategies: Implications for performance of manufacturing SMEs
Nezal Aghajari, Aslan Amat SeninThe purpose of this paper is twofold. First, to address a key but neglected area of research in operation and strategy that is the association between strategic orientation of the…
Institutional embeddedness renewal or overembeddedness: The case of business groups in China
Qiang ZhangViewing business groups as institutionally embedded agents, the purpose of this paper is to theoretically addresses the distinctions between institutional embeddedness renewal and…
ISSN:
1757-4323Online date, start – end:
2009Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Saeed Pahlevan Sharif