Asia-Pacific Journal of Business Administration: Volume 14 Issue 2

Guest editorial: Socially responsible marketing: a transformative agenda

Muhammad Kashif, Maduka Udunuwara

Fear vs humor appeals: a comparative study of children's responses to anti-smoking advertisements

Valentina Nicolini, Fabio Cassia

This study aims to examine the different effects that the fear and humor appeals in anti-smoking advertisements for children have on their affective reactions to the…

Impact of OTT media on the society: insights from path analysis

S. Shyam Prasad

The proliferation of the internet has enabled over-the-top (OTT) media to spread rapidly. It is now at the threshold of creating a huge social impact. However, there have been no…

A bibliometric analysis of peer-reviewed literature on smartphone addiction and future research agenda

Nazar Fatima Khan, Mohammed Naved Khan

With the rise in adverse impact of excessive technology use, such as smartphone; the issue of smartphone addiction has gained the attention of researchers in recent years…

Influence of perceived environmental knowledge and environmental concern on customers' green hotel visit intention: mediating role of green trust

Nafia Sultana, Sanjida Amin, Azharul Islam

The purpose of this study is twofold. First, it aims to examine the influence of customers' green considerations in the form of perceived green knowledge and environmental concern…

Efforts are made but food wastage is still going on: a study of motivation factors for food waste reduction among household consumers

Manita Matharu, Neha Gupta, Vikas Swarnakar

The goal of this research is to find the components that can inspire people to reduce food waste at household consumer level. The components were created by combining the theory…