International Journal of Quality and Service Sciences: Volume 2 Issue 1

Transitioning from service management to service‐dominant logic: Observations and recommendations

Evert Gummesson, Robert F. Lusch, Stephen L. Vargo

The purpose of this paper is to reflect on actions and obstacles in the conceptual transition from mainstream service management (1970‐2000s) to a new approach synthesized in…

Linking the viable system and many‐to‐many network approaches to service‐dominant logic and service science

Sergio Barile, Francesco Polese

The purpose of this paper is to combine service science (service science, management and engineering, and SSME) and service dominant (S‐D) logic contributions with the network and…

Business model design: conceptualizing networked value co‐creation

Suvi Nenonen, Kaj Storbacka

A common thread in the modern marketing theories, such as service‐dominant logic and viable systems approach, is the notion value co‐creation: the locus of value creation is no…

Co‐creating value innovation through resource integration

Cristina Mele, Tiziana Russo Spena, Maria Colurcio

The purpose of this paper is to analyse innovation in the light of service‐dominant (S‐D) logic and service science as a value‐creating process occurring through a many‐to‐many…

Rethinking service innovation: four pathways to evolution

Roberta Sebastiani, Marco Paiola

Service‐dominant (S‐D) logic and service science provide a conceptual framework to describe evolutionary pathways that companies could follow by innovating in order to overcome…

Social practices as units of value creation: theoretical underpinnings and implications

Heli Holttinen

The purpose of this paper is to conceptually examine how value is created in (social) practices in which consumers use offerings as operand resources.

Co‐creating value in sponsorship relations: the case of the Royal Swedish Opera

Ragnar Lund

Influenced by emerging developments in service management, the aim of this paper is to develop a model for value co‐creation in sponsorship relations, with specific emphasis on…

Towards co‐creation of service research projects: a method for learning in networks

Minna Halonen, Katri Kallio, Eveliina Saari

The purpose of this paper is to report a new kind of workshop process which aims at co‐creation across disciplines in a service research network. The case concerns Technical…

Measuring the impact of research

Rebecca Marsh

The 2009 Naples Forum on Service – service-dominant logic, service science and network theory: integrating three perspectives for a new service agenda

Evert Gummesson, Cristina Mele, Francesco Polese