Table of contents
Remembering “Aunt Emma”: small retailing between nostalgia and a conflicted past
Jan LogemannThis paper calls for a reconsideration of standard narratives regarding the role of small, independent retailers for twentieth‐century urban communities. The paper aims to discuss…
From price theory to marketing management: Danish contributions 1930‐1960
Erik Kloppenborg Madsen, Kurt PedersenThe purpose of this article is to show how a particular marketing paradigm developed in Denmark from the 1920s through to the 1960s. It peaked in the mid‐1950s and faded out with…
Promoting the consumer society: Ernest Dichter, the Cold War and FBI
Mark TadajewskiIn the annals of marketing history and the history of marketing thought, there is a key figure whose influence from the mid‐twentieth century through to the present day is worthy…
The birth of consumer behavior: motivation research in the 1940s and 1950s
Ronald A. FullertonThe purpose of this paper is to show how 1940s and 1950s motivation research laid the foundations of present day consumer behavior as a discipline.
Michael J. Baker: reflections on a career in marketing
Michael John BakerThe purpose of this paper is to summarize highlights of a career as a marketing practitioner/academic extending for a period of more than 50 years.
William Lazer: reflections on my career
William LazerThis paper seeks to record the author's personal reflections on his career as a marketing scholar.
Stanley Shapiro: looking backward, a personal retrospective
Stanley J. ShapiroThis paper was written to put “on record” what, in retrospect, appear to the author to be the most significant aspects of his academic career, one that spans more than half a…

ISSN:
1755-750Xe-ISSN:
1755-7518ISSN-L:
1755-750XOnline date, start – end:
2009Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Richard Hawkins