Table of contents
A history of the concept of branding: practice and theory
Wilson Bastos, Sidney J. LevyThis inquiry aims to contribute to the literature on the historical developments that have influenced the origin, uses, and meanings of branding.
The US advertising industry's self‐regulation of comparative advertising
Fred BeardAlthough there is considerable scholarly research on advertising self‐regulation in the USA, there is no research at all on the unique problems that comparative advertising…
A history of farmers' markets in Canada
Michael BasilFarmers' markets are often identified as the roots of marketing enterprise. They are usually considered as part of a traditional economy. This study seeks to examine how the…
Occasional publishers: producing and marketing books in England, 1771‐1844
Rob BanhamThe purpose of this paper is to investigate the way in which a series of related printing businesses, owned by members of the Gye and Balne families in Bath and London from 1771…
History and critical marketing studies
Mark TadajewskiThe purpose of this paper is to argue that the function of history in critical marketing studies centres on the issue of contextualisation. It aims to put forward the idea that…
Finanzkapital and consumers: how financialization shaped twentieth century marketing
Nikhilesh DholakiaBy tracing the history of the links of financialization to consumer behaviors and marketer actions in the twentieth century, this paper aims to show that consumer market phenomena…
Marketing and feminism in historic perspective
Pauline MaclaranThis article aims to give a short overview of the relationship between marketing and feminism.

ISSN:
1755-750Xe-ISSN:
1755-7518ISSN-L:
1755-750XOnline date, start – end:
2009Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Richard Hawkins