Journal of Historical Research in Marketing
Issue(s) available: 61 – From Volume: 1 Issue: 1, to Volume: 16 Issue: 4

Marketing modern femininity: Shiseidō’s approach to selling beauty in interwar Japan
Erica TsoThis study aims to examine the evolution of cosmetic advertising in Japan during the 1920s and 1930s, a time characterised by notable cultural upheaval and Western influences…
The power of persuasion: exploring the relationship between advertising and nuclear energy in Spain
Maria Elena Aramendia-Muneta, Mar Rubio-Varas, Joseba De la TorreThis study aims to examine how the nuclear energy issue was used for advertising purposes at the dawn of the atomic era in Spain.
Hemp for health: a historical perspective on the marketing of cannabis-based foods in Sweden
Leif Runefelt, Lauren Alex O’HaganThe purpose of this paper is to provide the first comprehensive examination of the early cannabis-based food products industry, using Sweden as a case study. Drawing upon…
Reigning in “little kingdoms”? The implementation of marketing within the advertising function of the Philips company (1959–1977)
Matthias HöferThe purpose of this paper is to analyze the introduction of marketing within the advertising function of the Philips company between the late 1950s and the mid-1970s. This company…
ISSN:
1755-750Xe-ISSN:
1755-7518ISSN-L:
1755-750XOnline date, start – end:
2009Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Richard Hawkins