Worldwide Hospitality and Tourism Themes: Volume 9 Issue 5

Editorial

Richard Teare, Hugues Séraphin, Vanessa G.B. Gowreesunkar

Introduction: what marketing strategy for destinations with a negative image?

Hugues Séraphin, Vanessa G.B. Gowreesunkar

This introductory paper aims to provide an overview of the significance of the theme issue.

Innovative and sustainable tourism strategies: A viable alternative for Romania’s economic development

Monica Maria Coroş, Oana Adriana Gică, Anca C. Yallop, Ovidiu Ioan Moisescu

According to the United Nations World Tourism Organisation, sustainable tourism is a form of tourism that meets the needs of present tourists and host regions while protecting and…

Conflict resolution and recovery in Jamaica: the impact of the zika virus on destination image

Nichole Hugo, Hannah Miller

The purpose of this paper is to analyze how effectively Jamaica recovers from negative destination image due to the Zika virus to assist other countries with similar destination…

Engaging with a healthy tourism “offer”: strategies to improve place perceptions

Stacy Wall, Ann Hemingway, Susanna Curtin

The purpose of this paper is to explore how engagement with a healthy tourism “offer” could improve place perceptions through the development of collaborative strategies to…

The perception of risk by international travellers

Rita R. Carballo, Carmelo J. León, María M. Carballo

This paper aims to investigate the perception of risk by international travellers. There are multiple risks facing tourism that contribute to the formation of perception of risk…

Responsible tourism as a strategic marketing tool for improving the negative image of South Africa

Richard George

The purpose of this paper is to examine the effect of a destination positioning itself as a responsible tourist destination to improve its image.

The Small2Mighty tourism academy: Growing business to grow women as a transformative strategy for emerging destinations

Carole C. Favre

The aim of this practitioner paper is to reflect on the mistakes that most post-colonial, post-conflict or post-disaster destinations make when planning to grow tourism, and to…

Perspectives on the destination image of Tunisia

Noureddine Selmi, Raphaël Dornier

The purpose of this viewpoint paper is to discuss the current situation of tourism in Tunisia after the revolution and to explore new ways to improve its image.

Conclusion: what marketing strategy for destinations with a negative image?

Hugues Séraphin, Vanessa G.B. Gowreesunkar

This concluding paper filters out meaningful marketing strategies that could be used to re-position and re-establish tourism destinations struggling with negative image. Drawing…

Reflections on the theme issue outcomes: What marketing strategy for destinations with a negative image?

Hugues Séraphin, Vanessa G.B. Gowreesunkar, Richard Teare

The purpose of this paper is to profile the WHATT theme issue “What marketing strategy for destinations with a negative image?” with reference to the experiences of the theme…