Worldwide Hospitality and Tourism Themes: Volume 7 Issue 4

Fairs and festivals in India: the cultural and economic potential

Vinnie Jauhari, Sandeep Munjal

– This paper aims to discuss the opportunities and challenges that India offers in terms of leveraging the cultural and economic potential of the fairs and festivals.

Understanding Pithoragarh’s cultural jewels: its fairs and festivals

Sanjay Sharma, Savita Sharma

– The purpose of this paper is to explore fairs and festivals organized in the city; reasons to celebrate; and their economic impact on local people, vendors and visitors.

The potential of a participatory approach in sustaining the fairs and festivals of small towns: The case of Sohna, Haryana

Parul G Munjal

The purpose of this paper is to explore the issues and potential in using the participatory approach to help sustain the fairs and festivals of small and medium towns and tap into…

Indian festivals: the contribution they make to cultural and economic wellbeing : A case study of Ganapati festival

Sanjaya S. Gaur, Mandar Chapnerkar

– This paper aims to highlight an Indian festival’s contribution to cultural and economic well-being.

The cultural and economic significance of Hampi festival

M. Durgamohan

The purpose of the paper is to explore the issues and potential that this festival brings forth. Festivals are an integral part of the cultural and social fabric of India…

Culture based development: empirical evidence from Shilpgram Fair, Rajasthan

Shweta Tiwari

– The purpose of this paper is to investigate the role of culture in economic growth in areas where the Shilpgram fair is facilitated in Rajasthan.

Oachira Panthrandu Vilakku: A study of a culturally embedded festival aligned with economic benefits

Vimal Babu, Sandeep Munjal

This study aims to investigate how Oachira Panthrandu Vilakku (twelve-lamp) festival in Oachira helps in providing economic benefits to local residents of the town during the…

Leveraging the cultural and economic value of fairs and festivals in India

Sandeep Munjal, Vinnie Jauhari

This paper aims to summarize and review the opportunities and challenges that India offers in terms of leveraging the cultural and economic potential of the fairs and festivals…

Editorial

Richard Teare, Vinnie Jauhari, Sandeep Munjal