Worldwide Hospitality and Tourism Themes: Volume 5 Issue 4

Tourism cooperative for scaling up community‐based tourism

Nor Haniza Mohamad, Amran Hamzah

The purpose of this paper is to share how a tourism cooperative creates economic sustainability as well as bringing socio‐cultural and environmental benefits to its members.

Review of valuation from a non‐market perspective: travel cost method for rural tourism

Syamsul Herman bin Mohammad Afandi, Zaiton Samdin, Ahmad bin Shuib

The study aims to conduct a critical analysis of available economic tools to value non‐market rural tourism products and services, and assess the strengths and weaknesses of these…

Nature‐based rural tourism and its economic benefits: a case study of Kinabalu National Park

Mastura Jaafar, Kalsom Kayat, Tania Maria Tangit, Mohd Firdous Yacob

It has been acknowledged that tourism can play a role in employment creation and in raising the rural community's standard of living. This paper aims to examine the economic…

Slow food events as a high yield strategy for rural tourism destinations: The case of Bario, Sarawak

Samuel Folorunso Adeyinka‐Ojo, Catheryn Khoo‐Lattimore

For years, the community in Bario has chosen to organize a slow food and cultural festival annually to draw tourists to Bario. The aim of this paper is to explore the staging of…

Marine waste management indicators in a tourism environment: Exploring possibilities for Semporna District, Sabah

Sudesh Prabhakaran, Vikneswaran Nair, Sridar Ramachandran

The aim of this paper is to examine the various indicators of marine waste management and its adaptability to the tourism industry in Semporna District, Sabah. Marine waste…

Determining the wildlife value orientation (WVO): a case study of lower Kinabatangan, Sabah

Natalie King, Vikneswaran Nair

The aim of this article is to explore wildlife value orientation (WVO) beliefs of community members involved in the Miso Walai Homestay program in Lower Kinabatangan, Sabah.

Influence of scuba divers' specialization on their underwater behavior

Nurbaidura Salim, Azizi Bahauddin, Badaruddin Mohamed

This study aims to examine the relationship between recreation specialization and diver's underwater behavior in Perhentian Island.

Broadcasting and socially responsible rural tourism in Labuan, Malaysia

Ramachandran Ponnan

This article aims to provide a case study of rural tourism in the island of Labuan, Malaysia from the broadcasting and business perspectives. It explores the collective social…

Conclusions: contemporary responsible rural tourism innovations: What are the emerging contemporary rural tourism innovations and how are they enhancing responsible tourism practices in Malaysia?

Vikneswaran Nair, Kashif Hussain

The main aim of this paper is to critically review the contribution made by this theme issue to the literature by examining contemporary innovations that are emerging and…

Editorial