Worldwide Hospitality and Tourism Themes: Volume 5 Issue 1

Exploring the nature and effects of perception and image in hospitality and tourism

Hadyn Ingram, Deborah Grieve

The purpose of this paper is to provide a general exploratory review of perception and image in hospitality and tourism. The paper considers the nature of perception and image and…

Image, place and nostalgia in hospitality branding and marketing

Louise Hunt, Nick Johns

The purpose of this paper is to examine the nature of nostalgia, especially nostalgia associated with place, and its potential in the development of branding and advertising…

Inns and hotels in fiction

Hadyn Ingram

The purpose of this paper is to explore the way in which fiction written in English has portrayed establishments which provide accommodation and food: namely inns and hotels. This…

Film and tourism: the imagined place and the place of the imagined

Rafael Pires Basáñez, Hadyn Ingram

The purpose of this paper is to consider how film can induce image, both individually and collectively. In particular, the psychological drivers of film are explored and how these…

The significance of CRM to the strategies of hotel companies

Diana Luck, Geoff Lancaster

The purpose of this paper is to identify how customer relationship marketing/customer relationship management (CRM) can be a strategic solution to hotel companies or part of their…

Validating image in the information age

Deborah Grieve

The purpose of this paper is to explore how tourism and hospitality images are validated and checked to ensure accuracy through the use of online resources. These refined images…

Marketing implications of the destination image of Mongolia

David Mwaura, David Acquaye, Sarnai Jargal

The purpose of this paper is to explore the destination image of Mongolia held by actual and potential tourists, including how such images are formed and its implications in…

The impact of political instability on tourism: case of Thailand

Hadyn Ingram, Saloomeh Tabari, Wanthanee Watthanakhomprathip

The purpose of this paper is to explore the relationship between political instability upon destination image and perception and tourism consumer behavior.